IAAPA returns to the Orange County Convention Center in Orlando,
Florida, from 18-21 November, with more than 1,000 exhibitors
and an expected 27,000 attendees
The Eden Project was groundbreaking
when it opened in 2001. Now the
attraction’s founder Tim Smit is taking
the concept to a global audience,
and he’s starting with China
Literary scholar and author of The
Storytelling Animal explains why we’re
all addicted to story, and how attractions
can capitalise on our love of narrative
IAAPA returns to the Orange County Convention Center in Orlando,
Florida, from 18-21 November, with more than 1,000 exhibitors
and an expected 27,000 attendees
The Eden Project was groundbreaking
when it opened in 2001. Now the
attraction’s founder Tim Smit is taking
the concept to a global audience,
and he’s starting with China
Literary scholar and author of The
Storytelling Animal explains why we’re
all addicted to story, and how attractions
can capitalise on our love of narrative