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NEWS
Disney CEO Bob Iger: MyMagic+ testing a 'real success'
POSTED 07 Feb 2014 . BY Jak Phillips
Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.

The MyMagic+ programme – which aims to improve visitors’ Disney experience through features such as an updated FastPass+ and a MagicBand bracelet utilising radio-frequency identification (RFID) to serve as a room key, entry pass and payment option – had offered encouraging signs, Iger said during the company’s US first-quarter earnings call on Wednesday.

“What has been rolled out has been a real success both for the guest and for us,” said Iger.

“The biggest impact is being able to accommodate more people. This is just more efficient. Secondly, enabling guests to have a substantially better experience than they have had before, because they are doing more.”

He added that FastPass+ – which Disney plans to link to a mobile app – had proved more popular than the traditional FastPass system, with the increased uptake helping to boost capacity.

For the first quarter – which ran from 1 October 2013 to 31 December in the US – revenue for Disney’s Parks and Resorts division grew six per cent, to $3.6bn (€2.7bn, £2.2bn) while operating income rose 16 per cent, to $671m (€495m, £411m).

Increased spending at US theme parks was the main driver of growth, with per capita spending in Disney parks up 8 per cent.
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Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
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This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
NEWS
Disney CEO Bob Iger: MyMagic+ testing a 'real success'
POSTED 07 Feb 2014 . BY Jak Phillips
Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.

The MyMagic+ programme – which aims to improve visitors’ Disney experience through features such as an updated FastPass+ and a MagicBand bracelet utilising radio-frequency identification (RFID) to serve as a room key, entry pass and payment option – had offered encouraging signs, Iger said during the company’s US first-quarter earnings call on Wednesday.

“What has been rolled out has been a real success both for the guest and for us,” said Iger.

“The biggest impact is being able to accommodate more people. This is just more efficient. Secondly, enabling guests to have a substantially better experience than they have had before, because they are doing more.”

He added that FastPass+ – which Disney plans to link to a mobile app – had proved more popular than the traditional FastPass system, with the increased uptake helping to boost capacity.

For the first quarter – which ran from 1 October 2013 to 31 December in the US – revenue for Disney’s Parks and Resorts division grew six per cent, to $3.6bn (€2.7bn, £2.2bn) while operating income rose 16 per cent, to $671m (€495m, £411m).

Increased spending at US theme parks was the main driver of growth, with per capita spending in Disney parks up 8 per cent.
RELATED STORIES
Marvel's 'Guardians of the Galaxy' IP opening as Disney attraction next month


Marvel’s Guardians of the Galaxy IP is coming to Disneyland and Disney’s Hollywood Studios, with attractions rumoured to be close behind at Universal if the movie is a success.
Disney World to start accepting Apple Pay


Walt Disney World in Orlando, Florida, is to begin accepting Apple Pay and other contactless payment services from tomorrow (24 December), as the theme park giant continues to harness the power of contactless technology.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
Disney CEO Bob Iger: MyMagic+ testing a 'real success'
POSTED 07 Feb 2014 . BY Jak Phillips
Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.

The MyMagic+ programme – which aims to improve visitors’ Disney experience through features such as an updated FastPass+ and a MagicBand bracelet utilising radio-frequency identification (RFID) to serve as a room key, entry pass and payment option – had offered encouraging signs, Iger said during the company’s US first-quarter earnings call on Wednesday.

“What has been rolled out has been a real success both for the guest and for us,” said Iger.

“The biggest impact is being able to accommodate more people. This is just more efficient. Secondly, enabling guests to have a substantially better experience than they have had before, because they are doing more.”

He added that FastPass+ – which Disney plans to link to a mobile app – had proved more popular than the traditional FastPass system, with the increased uptake helping to boost capacity.

For the first quarter – which ran from 1 October 2013 to 31 December in the US – revenue for Disney’s Parks and Resorts division grew six per cent, to $3.6bn (€2.7bn, £2.2bn) while operating income rose 16 per cent, to $671m (€495m, £411m).

Increased spending at US theme parks was the main driver of growth, with per capita spending in Disney parks up 8 per cent.
RELATED STORIES
Marvel's 'Guardians of the Galaxy' IP opening as Disney attraction next month


Marvel’s Guardians of the Galaxy IP is coming to Disneyland and Disney’s Hollywood Studios, with attractions rumoured to be close behind at Universal if the movie is a success.
Disney World to start accepting Apple Pay


Walt Disney World in Orlando, Florida, is to begin accepting Apple Pay and other contactless payment services from tomorrow (24 December), as the theme park giant continues to harness the power of contactless technology.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS