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NEWS
Singapore trials wearable tags following success of Disney's MyMagic+
POSTED 05 Sep 2014 . BY Tom Anstey
The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.

Inspired by the success of the MyMagic+ wristbands at Disney World in Florida, the STB hopes the technology will be able to look at consumer behavioural insights and make the visitor experience smoother and more enjoyable.

From November 2014 to January 2015, 1,000 tags and 20 tag-reading detectors will be installed on a trial basis at two yet-to-be-determined locations – one a tourist attraction, the other a conference and exhibition venue.

In the first three months of the introduction of the RFID technology, Disney saw an eight per cent visitor spend increase at its Florida theme park. The STB will be looking to replicate these statistics, using the technology to make entrance to attractions and events simpler, while also making food/retail payments and linking to social media a much easier task.

According to tender documents, the devices will be able to request rights for social media use, post images to social media and suggest purchases based on registration information.

Disney’s MyMagic+ wristbands serve as an all access ticket to the resort, operating as room keys, theme park tickets and an optional payment method.

“Theoretically, when tourists can pay for goods or services in a more convenient way, like contactless payment, they feel less pain then parting with the actual cash,” said Wong King Yin, a lecturer at Nanyang Technological University’s Marketing and International Business division speaking to Today. “Then they will spend more, based on the results of extensive consumer behavioural studies.”

While the technology has so far been used to enhance visitor attractions, STB says that if the rollout is successful, then the same technology could be applied to hotels, transport and restaurants also.
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

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NEWS
Singapore trials wearable tags following success of Disney's MyMagic+
POSTED 05 Sep 2014 . BY Tom Anstey
The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.

Inspired by the success of the MyMagic+ wristbands at Disney World in Florida, the STB hopes the technology will be able to look at consumer behavioural insights and make the visitor experience smoother and more enjoyable.

From November 2014 to January 2015, 1,000 tags and 20 tag-reading detectors will be installed on a trial basis at two yet-to-be-determined locations – one a tourist attraction, the other a conference and exhibition venue.

In the first three months of the introduction of the RFID technology, Disney saw an eight per cent visitor spend increase at its Florida theme park. The STB will be looking to replicate these statistics, using the technology to make entrance to attractions and events simpler, while also making food/retail payments and linking to social media a much easier task.

According to tender documents, the devices will be able to request rights for social media use, post images to social media and suggest purchases based on registration information.

Disney’s MyMagic+ wristbands serve as an all access ticket to the resort, operating as room keys, theme park tickets and an optional payment method.

“Theoretically, when tourists can pay for goods or services in a more convenient way, like contactless payment, they feel less pain then parting with the actual cash,” said Wong King Yin, a lecturer at Nanyang Technological University’s Marketing and International Business division speaking to Today. “Then they will spend more, based on the results of extensive consumer behavioural studies.”

While the technology has so far been used to enhance visitor attractions, STB says that if the rollout is successful, then the same technology could be applied to hotels, transport and restaurants also.
RELATED STORIES
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Singapore trials wearable tags following success of Disney's MyMagic+
POSTED 05 Sep 2014 . BY Tom Anstey
The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.

Inspired by the success of the MyMagic+ wristbands at Disney World in Florida, the STB hopes the technology will be able to look at consumer behavioural insights and make the visitor experience smoother and more enjoyable.

From November 2014 to January 2015, 1,000 tags and 20 tag-reading detectors will be installed on a trial basis at two yet-to-be-determined locations – one a tourist attraction, the other a conference and exhibition venue.

In the first three months of the introduction of the RFID technology, Disney saw an eight per cent visitor spend increase at its Florida theme park. The STB will be looking to replicate these statistics, using the technology to make entrance to attractions and events simpler, while also making food/retail payments and linking to social media a much easier task.

According to tender documents, the devices will be able to request rights for social media use, post images to social media and suggest purchases based on registration information.

Disney’s MyMagic+ wristbands serve as an all access ticket to the resort, operating as room keys, theme park tickets and an optional payment method.

“Theoretically, when tourists can pay for goods or services in a more convenient way, like contactless payment, they feel less pain then parting with the actual cash,” said Wong King Yin, a lecturer at Nanyang Technological University’s Marketing and International Business division speaking to Today. “Then they will spend more, based on the results of extensive consumer behavioural studies.”

While the technology has so far been used to enhance visitor attractions, STB says that if the rollout is successful, then the same technology could be applied to hotels, transport and restaurants also.
RELATED STORIES
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS