AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 
POST YOUR JOB ONLINE
FREE SIGN UP
CONTACT US

Jobs . News . Features . Products . Magazine . Archive . Handbook . Blog  
NEWS
Hong Kong Disneyland targets Asian tourists with Iron Man attraction
POSTED 08 Dec 2014 . BY Alice Davis
Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.

The park is targeting the ASEAN countries, plus China, Taiwan, Japan and South Korea specifically – a market that has a combined population of more than two billion. Many of these nations have a booming new middle class and with increased disposable income, cheaper and more convenient flights, the desire to travel in the region has risen dramatically.

Hong Kong Disneyland hopes to tap into this audience with the Iron Man Experience, set to open in 2016. The HK$4.3bn (US$550m, £352m, €448m) luxury hotel, announced in February this year, will be the largest on-site, and has been inspired by exotic destinations.

Thai tourists were singled out as a group of particular interest. “Tourism in Asia is growing faster than in other regions in the world, so we are looking at that growth," the park’s managing director, Andrew Kam, told Bangkok-based newspaper The Nation. "Despite political unrest or any happening in Thailand, we still maintain this market as our long-term guests." He said Thai celebrities would be used to promote the park.

In 2013, guest count at the park was up to 7.4 million, with Hong Kong Disneyland’s figures for the fiscal year ending September 2013 showing profit of HK$242m (US$31m, £20m, €25m), double that of the previous year.

In 2013, the park saw a one per cent increase in visitors from mainland China and a 27 per cent increase in visitors from South Korea. More than 25 million people have visited Hong Kong Disneyland since it opened in 2005.
RELATED STORIES
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



RECRUITING NOW
Merlin
Merlin Entertainments Plc

COMPANY PROFILES
SimEx-Iwerks Entertainment
SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore. [more...]
Latest Issue
CATALOGUE GALLERY
MORE CATALOGUES >

Attractions Management
Handbook available
online and in print >
 
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
NEWS
Hong Kong Disneyland targets Asian tourists with Iron Man attraction
POSTED 08 Dec 2014 . BY Alice Davis
Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.

The park is targeting the ASEAN countries, plus China, Taiwan, Japan and South Korea specifically – a market that has a combined population of more than two billion. Many of these nations have a booming new middle class and with increased disposable income, cheaper and more convenient flights, the desire to travel in the region has risen dramatically.

Hong Kong Disneyland hopes to tap into this audience with the Iron Man Experience, set to open in 2016. The HK$4.3bn (US$550m, £352m, €448m) luxury hotel, announced in February this year, will be the largest on-site, and has been inspired by exotic destinations.

Thai tourists were singled out as a group of particular interest. “Tourism in Asia is growing faster than in other regions in the world, so we are looking at that growth," the park’s managing director, Andrew Kam, told Bangkok-based newspaper The Nation. "Despite political unrest or any happening in Thailand, we still maintain this market as our long-term guests." He said Thai celebrities would be used to promote the park.

In 2013, guest count at the park was up to 7.4 million, with Hong Kong Disneyland’s figures for the fiscal year ending September 2013 showing profit of HK$242m (US$31m, £20m, €25m), double that of the previous year.

In 2013, the park saw a one per cent increase in visitors from mainland China and a 27 per cent increase in visitors from South Korea. More than 25 million people have visited Hong Kong Disneyland since it opened in 2005.
RELATED STORIES
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

NEWS
Hong Kong Disneyland targets Asian tourists with Iron Man attraction
POSTED 08 Dec 2014 . BY Alice Davis
Hong Kong Disneyland has announced an Iron Man-themed attraction in addition to its new hotel. The move is part of the park’s drive to attract more guests from the lucrative Asian market.

The park is targeting the ASEAN countries, plus China, Taiwan, Japan and South Korea specifically – a market that has a combined population of more than two billion. Many of these nations have a booming new middle class and with increased disposable income, cheaper and more convenient flights, the desire to travel in the region has risen dramatically.

Hong Kong Disneyland hopes to tap into this audience with the Iron Man Experience, set to open in 2016. The HK$4.3bn (US$550m, £352m, €448m) luxury hotel, announced in February this year, will be the largest on-site, and has been inspired by exotic destinations.

Thai tourists were singled out as a group of particular interest. “Tourism in Asia is growing faster than in other regions in the world, so we are looking at that growth," the park’s managing director, Andrew Kam, told Bangkok-based newspaper The Nation. "Despite political unrest or any happening in Thailand, we still maintain this market as our long-term guests." He said Thai celebrities would be used to promote the park.

In 2013, guest count at the park was up to 7.4 million, with Hong Kong Disneyland’s figures for the fiscal year ending September 2013 showing profit of HK$242m (US$31m, £20m, €25m), double that of the previous year.

In 2013, the park saw a one per cent increase in visitors from mainland China and a 27 per cent increase in visitors from South Korea. More than 25 million people have visited Hong Kong Disneyland since it opened in 2005.
RELATED STORIES
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS