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NEWS
PortAventura breaks ground on Europe's first Ferrari Land
POSTED 13 May 2015 . BY Tom Anstey
Forumla One driver Sebastian Vettel was on-hand at the ground-breaking ceremony Credit: PortaVentura
PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.

To become the third theme park within the resort, near Barcelona, Spain, the €100m (US$113.3m, £72.1m) investment by PortAventura will see the 75,000sq m (807,300sq ft) development unfold over the course of the next two years.

The resort welcomes around four million visitors annually, of which nearly 50 per cent come from outside Spain. The park has forecast a jump to five-million visitors a year once Ferrari Land is open.

Ferrari Land will feature several rides, including the highest and fastest vertical accelerator in Europe. In addition, the development will include restaurants, large simulation areas for car racing, retail areas and a five-star premium hotel with 250 bedrooms.

Global design practice PGAV – in collaboration with Ferrari and PortAventura – is behind the design of Ferrari Land, which will include buildings styled to that of Maranello, the Italian town Ferrari is based in, tipping its hat to the history of the brand while also staying in theme with the resort’s Mediterranean style.

“From the outset, we have been clear about our intention to develop a long-term plan based on world-class international brands, with the aim of boosting the number of visitors and making PortAventura the best resort destination in Europe,” said Sergio Feder, PortAventura executive chair. “We are very proud to be collaborating with an iconic brand like Ferrari that enjoys huge prestige across the planet and to be developing Ferrari Land together, exclusively for the whole of Europe.”

RELATED STORIES
  New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
  Abu Dhabi's Ferrari World set for major expansion


Ferrari World in Abu Dhabi has announced plans to open a further seven rides over the next three years in an effort to boost attendance and capacity at the theme park by 40 per cent.
  Ferrari's first branded hotel and theme park resort coming to Spain in 2016


Europe is to get its first Ferrari-branded five-star hotel and theme park when a new resort opens near Barcelona, Spain in 2016.
  Ferrari's second branded theme park coming to Spain in 2016


Europe is to get its first Ferrari-branded theme park when a new location opens near Barcelona, Spain in 2016.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
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Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
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NEWS
PortAventura breaks ground on Europe's first Ferrari Land
POSTED 13 May 2015 . BY Tom Anstey
Forumla One driver Sebastian Vettel was on-hand at the ground-breaking ceremony Credit: PortaVentura
PortAventura has broken ground on its new Ferrari-branded expansion, the first Ferrari Land to come to Europe.

To become the third theme park within the resort, near Barcelona, Spain, the €100m (US$113.3m, £72.1m) investment by PortAventura will see the 75,000sq m (807,300sq ft) development unfold over the course of the next two years.

The resort welcomes around four million visitors annually, of which nearly 50 per cent come from outside Spain. The park has forecast a jump to five-million visitors a year once Ferrari Land is open.

Ferrari Land will feature several rides, including the highest and fastest vertical accelerator in Europe. In addition, the development will include restaurants, large simulation areas for car racing, retail areas and a five-star premium hotel with 250 bedrooms.

Global design practice PGAV – in collaboration with Ferrari and PortAventura – is behind the design of Ferrari Land, which will include buildings styled to that of Maranello, the Italian town Ferrari is based in, tipping its hat to the history of the brand while also staying in theme with the resort’s Mediterranean style.

“From the outset, we have been clear about our intention to develop a long-term plan based on world-class international brands, with the aim of boosting the number of visitors and making PortAventura the best resort destination in Europe,” said Sergio Feder, PortAventura executive chair. “We are very proud to be collaborating with an iconic brand like Ferrari that enjoys huge prestige across the planet and to be developing Ferrari Land together, exclusively for the whole of Europe.”

RELATED STORIES
New Ferrari stores combine shopping experience with visitor attraction


Luxury Italian car brand Ferrari has opened its latest store in Milan, featuring a new concept focused on lifestyle, experience, entertainment and shopping.
Abu Dhabi's Ferrari World set for major expansion


Ferrari World in Abu Dhabi has announced plans to open a further seven rides over the next three years in an effort to boost attendance and capacity at the theme park by 40 per cent.
Ferrari's first branded hotel and theme park resort coming to Spain in 2016


Europe is to get its first Ferrari-branded five-star hotel and theme park when a new resort opens near Barcelona, Spain in 2016.
Ferrari's second branded theme park coming to Spain in 2016


Europe is to get its first Ferrari-branded theme park when a new location opens near Barcelona, Spain in 2016.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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