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NEWS
Disney eyes future wearables to grow MyMagic+
POSTED 27 May 2015 . BY Alice Davis
Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.

The Walt Disney Co’s $1bn (£650m, €917m) investment in the MyMagic+ customisable cashless smart ticketing system has proved popular with guests and has represented a leap forward for the industry. Most guests use a MagicBand, an RFID-enabled smart wristband that allows them to make purchases, book time slots on attractions and access their selected FastPass+ experiences, as well as access their hotel rooms. The bands work alongside a mobile phone app and also connect to Disney’s PhotoPass.

Disney is reportedly looking into ways to offer other wearable technology to its visitors. The wearable technology market is potentially transformative for many industries, as wireless communications become prevalent in almost all aspects of life. Wearables can include smart wristbands, such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing.

Walt Disney Co chief operating officer Tom Staggs told Reuters last week that the company was investigating which other current and future wearable technologies could be harnessed to offer visitors the holistic, customisable MyMagic+ experience.

The newly-launched Apple Watch is an example of a product that Disney might want to make compatible with its MyMagic+ system, having already incorporated Apple Pay into the proposition.

Staggs also said that MagicBands could soon be introduced at other Disney parks.
RELATED STORIES
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
NEWS
Disney eyes future wearables to grow MyMagic+
POSTED 27 May 2015 . BY Alice Davis
Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.

The Walt Disney Co’s $1bn (£650m, €917m) investment in the MyMagic+ customisable cashless smart ticketing system has proved popular with guests and has represented a leap forward for the industry. Most guests use a MagicBand, an RFID-enabled smart wristband that allows them to make purchases, book time slots on attractions and access their selected FastPass+ experiences, as well as access their hotel rooms. The bands work alongside a mobile phone app and also connect to Disney’s PhotoPass.

Disney is reportedly looking into ways to offer other wearable technology to its visitors. The wearable technology market is potentially transformative for many industries, as wireless communications become prevalent in almost all aspects of life. Wearables can include smart wristbands, such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing.

Walt Disney Co chief operating officer Tom Staggs told Reuters last week that the company was investigating which other current and future wearable technologies could be harnessed to offer visitors the holistic, customisable MyMagic+ experience.

The newly-launched Apple Watch is an example of a product that Disney might want to make compatible with its MyMagic+ system, having already incorporated Apple Pay into the proposition.

Staggs also said that MagicBands could soon be introduced at other Disney parks.
RELATED STORIES
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Disney eyes future wearables to grow MyMagic+
POSTED 27 May 2015 . BY Alice Davis
Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.

The Walt Disney Co’s $1bn (£650m, €917m) investment in the MyMagic+ customisable cashless smart ticketing system has proved popular with guests and has represented a leap forward for the industry. Most guests use a MagicBand, an RFID-enabled smart wristband that allows them to make purchases, book time slots on attractions and access their selected FastPass+ experiences, as well as access their hotel rooms. The bands work alongside a mobile phone app and also connect to Disney’s PhotoPass.

Disney is reportedly looking into ways to offer other wearable technology to its visitors. The wearable technology market is potentially transformative for many industries, as wireless communications become prevalent in almost all aspects of life. Wearables can include smart wristbands, such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing.

Walt Disney Co chief operating officer Tom Staggs told Reuters last week that the company was investigating which other current and future wearable technologies could be harnessed to offer visitors the holistic, customisable MyMagic+ experience.

The newly-launched Apple Watch is an example of a product that Disney might want to make compatible with its MyMagic+ system, having already incorporated Apple Pay into the proposition.

Staggs also said that MagicBands could soon be introduced at other Disney parks.
RELATED STORIES
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS