The National Basketball Association (NBA) and Disney have reached an agreement to bring the US sports franchise to Walt Disney World Resort in Florida.
To be located at Disney Springs, the attraction will feature immersive NBA video productions and numerous interactive experiences, as well as a restaurant and retail store as part of the new development.
“We look forward to uniting the passionate, global fan bases of the NBA and our longtime partner, Disney,” said NBA Commissioner Adam Silver. “Working with the world’s top creator and operator of themed entertainment attractions, we hope to bring the magic of Disney and the excitement of the NBA to guests from around the world.”
Disney Springs is currently undergoing a mass redevelopment set for completion in 2016. Included will be around 150 shopping dining and entertainment venues. No opening date has been set for the NBA experience, though it is expected to be late 2016.