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NEWS
Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine
POSTED 08 Dec 2015 . BY Jak Phillips
VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
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NEWS
Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine
POSTED 08 Dec 2015 . BY Jak Phillips
VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
Bear Grylls and Downton Abbey star in new VisitBritain tourism magazine
POSTED 08 Dec 2015 . BY Jak Phillips
VisitBritain has turned to famous adventurer Bear Grylls and smash period drama Downton Abbey to help entice tourists to the UK through its new magazine.

Grylls and Downton Abbey setting Highclere Castle star in the first issue of Imagination – Make Britain Your Own magazine, which aims to showcase why Britain is an ideal place in which to holiday, study and do business. Grylls talks about the benefits of studying in the UK, while there are also profiles on shopping, food and the adventures that await visitors to the British Isles.

The 86-page magazine is available in print and digital formats and has been translated into 10 languages (Arabic, Chinese, English, French, German, Italian, Japanese, Brazilian-Portuguese, Russian, Spanish) giving it a combined global reach in the tens of millions as VisitBritain bids to continue raising Britain’s profile around the world.

“Everything we do is motivated by the goal to add value to the tourism industry, maximising the taxpayers’ investment in tourism and driving economic growth across the nations and regions ensuring that the economic benefits of tourism are felt across the whole of Britain,” said VisitBritain marketing director Joss Croft.

“This magazine provides a valuable marketing tool for VisitBritain and its partners because it puts the spotlight on Britain as a diverse destination that offers something for everyone, from international tourists and students, to investors and international businesses.”

GREAT Britain campaign partners – the British Council, the Foreign and Commonwealth Office and UK Trade and Investment – are promoting the magazine in emerging tourism markets including South Korea, Singapore and Mexico, which show strong tourism growth potential but where VisitBritain currently has no physical presence.

International visits to Britain for the first nine months of 2015 have broken previous records according to latest figures from the Office for National Statistics. There were 27.1m visits to Britain from January to September this year, a 3 per cent increase compared to the same period in 2014.

Spending by international visitors in September was £2.2bn, equalling last year's record spend for the same month. Overall, spending by visitors for the first nine months of 2015 was £16.5bn.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS