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NEWS
Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive
POSTED 11 Dec 2015 . BY Tom Anstey
Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.

Fox, which recently signed a deal with the Al Ahli Holding Group (AAHG) to develop the first Twentieth Century Fox theme park and resort in Dubai, is currently planning a global expansion of its theme park division, which will come first to Malaysia in 2017 and then Dubai in 2018.

With the region’s theme park sector experiencing rapid growth, Dubai has been touted as ‘Orlando 2.0’, emulating what the popular US tourist destination has done to establish itself as the world’s theme park capital.

“Orlando is the golden goose,” said Lombardo speaking exclusively to Attractions Management. “I think that’s certainly the approach and the learning that Dubai is following.

“If you look at the key hallmarks of Orlando, you’ve got big studio parks like Universal and Disney – the ‘kings of the hill’ there. Then you’ve got operators like SeaWorld and Legoland – you’ve got critical mass of all the ‘biggies’ and they’re all doing well.

“In Orlando all the ships rise on that tide. That’s exactly what Dubai aspires to. If you look at the tourism growth and the key markets, Malaysia offered us a gateway to China, Dubai offers us a gateway to Europe, which is a very mature marketplace for parks. There’s limited opportunity in Europe, whereas Dubai offers that massive gateway to Europe and allows us a touching point to those very important consumers.”

Lombardo, who is Fox’s senior vice president of global live and location based entertainment, said that Dubai, which is emerging as a new hub for visitor attractions, had learned from mistakes made during the global financial crisis.

“I was working for BRC back in the day during the first rush in Dubai,” said Lombardo. “Everyone was trying to build 10 parks and we were working on some of them ourselves. As we saw, that all fell apart in the wake of the financial crisis. Dubai has learned quite a bit from that and with this new wave of development has applied some very thoughtful strategy to the way it’s going to enter and grow in this market.”

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, the importance of theme parks and other visitor attractions to maintain attendance following the 2020 World Expo was stressed by Lombardo.

“You’ve got Dubai Parks and Resorts, a multi-studio park under construction; you’ve got IMG Worlds of Adventure; you’ve got Warner Brothers in Abu Dhabi. Those are all great indicators for us,” he said. “With the Fox park in Dubai, you’re starting to approach that critical mass you need to create a thriving marketplace in that region.

“The projects themselves are the right size and there’s a keen effort to build for the market now, something I think you see that in all the projects that are being announced there.

“When we look at a market, one thing we look for are mega events. If you look at what happened in Shanghai and Beijing after Expo and the Olympics, or you look at what’s set to happen in Brazil with the upcoming Games, Dubai has got the World Expo in 2020. They’re probably going to double hotel counts to gear up for that capacity. They're going to then need to sustain that demand when it ends. These types of park projects are the destinations that are going to sustain that critical mass. I think Dubai has really entered a next phase of their development. It’s very exciting.”

PROJECT PROFILE:

Fox World Dubai
Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.


RELATED STORIES
Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
Weak economy halts development of Malaysia's 20th Century Fox World


The Genting Group has pushed back the opening of its 20th Century Fox World theme park near Kuala Lumpur to 2017, citing weak local currency as the reason for the delay.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
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Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

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NEWS
Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive
POSTED 11 Dec 2015 . BY Tom Anstey
Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.

Fox, which recently signed a deal with the Al Ahli Holding Group (AAHG) to develop the first Twentieth Century Fox theme park and resort in Dubai, is currently planning a global expansion of its theme park division, which will come first to Malaysia in 2017 and then Dubai in 2018.

With the region’s theme park sector experiencing rapid growth, Dubai has been touted as ‘Orlando 2.0’, emulating what the popular US tourist destination has done to establish itself as the world’s theme park capital.

“Orlando is the golden goose,” said Lombardo speaking exclusively to Attractions Management. “I think that’s certainly the approach and the learning that Dubai is following.

“If you look at the key hallmarks of Orlando, you’ve got big studio parks like Universal and Disney – the ‘kings of the hill’ there. Then you’ve got operators like SeaWorld and Legoland – you’ve got critical mass of all the ‘biggies’ and they’re all doing well.

“In Orlando all the ships rise on that tide. That’s exactly what Dubai aspires to. If you look at the tourism growth and the key markets, Malaysia offered us a gateway to China, Dubai offers us a gateway to Europe, which is a very mature marketplace for parks. There’s limited opportunity in Europe, whereas Dubai offers that massive gateway to Europe and allows us a touching point to those very important consumers.”

Lombardo, who is Fox’s senior vice president of global live and location based entertainment, said that Dubai, which is emerging as a new hub for visitor attractions, had learned from mistakes made during the global financial crisis.

“I was working for BRC back in the day during the first rush in Dubai,” said Lombardo. “Everyone was trying to build 10 parks and we were working on some of them ourselves. As we saw, that all fell apart in the wake of the financial crisis. Dubai has learned quite a bit from that and with this new wave of development has applied some very thoughtful strategy to the way it’s going to enter and grow in this market.”

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, the importance of theme parks and other visitor attractions to maintain attendance following the 2020 World Expo was stressed by Lombardo.

“You’ve got Dubai Parks and Resorts, a multi-studio park under construction; you’ve got IMG Worlds of Adventure; you’ve got Warner Brothers in Abu Dhabi. Those are all great indicators for us,” he said. “With the Fox park in Dubai, you’re starting to approach that critical mass you need to create a thriving marketplace in that region.

“The projects themselves are the right size and there’s a keen effort to build for the market now, something I think you see that in all the projects that are being announced there.

“When we look at a market, one thing we look for are mega events. If you look at what happened in Shanghai and Beijing after Expo and the Olympics, or you look at what’s set to happen in Brazil with the upcoming Games, Dubai has got the World Expo in 2020. They’re probably going to double hotel counts to gear up for that capacity. They're going to then need to sustain that demand when it ends. These types of park projects are the destinations that are going to sustain that critical mass. I think Dubai has really entered a next phase of their development. It’s very exciting.”

PROJECT PROFILE:

Fox World Dubai
Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.


RELATED STORIES
Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
Weak economy halts development of Malaysia's 20th Century Fox World


The Genting Group has pushed back the opening of its 20th Century Fox World theme park near Kuala Lumpur to 2017, citing weak local currency as the reason for the delay.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Exclusive: Dubai's theme park boom offers new gateway to Europe, says Fox executive
POSTED 11 Dec 2015 . BY Tom Anstey
Greg Lombardo, the man heading up Fox’s new theme park ventures worldwide, has called Dubai a “gateway” to a crowded european market, praising the area as a new emerging hub for the attractions market.

Fox, which recently signed a deal with the Al Ahli Holding Group (AAHG) to develop the first Twentieth Century Fox theme park and resort in Dubai, is currently planning a global expansion of its theme park division, which will come first to Malaysia in 2017 and then Dubai in 2018.

With the region’s theme park sector experiencing rapid growth, Dubai has been touted as ‘Orlando 2.0’, emulating what the popular US tourist destination has done to establish itself as the world’s theme park capital.

“Orlando is the golden goose,” said Lombardo speaking exclusively to Attractions Management. “I think that’s certainly the approach and the learning that Dubai is following.

“If you look at the key hallmarks of Orlando, you’ve got big studio parks like Universal and Disney – the ‘kings of the hill’ there. Then you’ve got operators like SeaWorld and Legoland – you’ve got critical mass of all the ‘biggies’ and they’re all doing well.

“In Orlando all the ships rise on that tide. That’s exactly what Dubai aspires to. If you look at the tourism growth and the key markets, Malaysia offered us a gateway to China, Dubai offers us a gateway to Europe, which is a very mature marketplace for parks. There’s limited opportunity in Europe, whereas Dubai offers that massive gateway to Europe and allows us a touching point to those very important consumers.”

Lombardo, who is Fox’s senior vice president of global live and location based entertainment, said that Dubai, which is emerging as a new hub for visitor attractions, had learned from mistakes made during the global financial crisis.

“I was working for BRC back in the day during the first rush in Dubai,” said Lombardo. “Everyone was trying to build 10 parks and we were working on some of them ourselves. As we saw, that all fell apart in the wake of the financial crisis. Dubai has learned quite a bit from that and with this new wave of development has applied some very thoughtful strategy to the way it’s going to enter and grow in this market.”

With hotel occupancy booming and Dubai on target to attract 20 million tourists annually by 2020, the importance of theme parks and other visitor attractions to maintain attendance following the 2020 World Expo was stressed by Lombardo.

“You’ve got Dubai Parks and Resorts, a multi-studio park under construction; you’ve got IMG Worlds of Adventure; you’ve got Warner Brothers in Abu Dhabi. Those are all great indicators for us,” he said. “With the Fox park in Dubai, you’re starting to approach that critical mass you need to create a thriving marketplace in that region.

“The projects themselves are the right size and there’s a keen effort to build for the market now, something I think you see that in all the projects that are being announced there.

“When we look at a market, one thing we look for are mega events. If you look at what happened in Shanghai and Beijing after Expo and the Olympics, or you look at what’s set to happen in Brazil with the upcoming Games, Dubai has got the World Expo in 2020. They’re probably going to double hotel counts to gear up for that capacity. They're going to then need to sustain that demand when it ends. These types of park projects are the destinations that are going to sustain that critical mass. I think Dubai has really entered a next phase of their development. It’s very exciting.”

PROJECT PROFILE:

Fox World Dubai
Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.


RELATED STORIES
Dubai's theme park sector continues to heat up with 2018 addition of 20th Century Fox World


Al Ahli Holding Group (AAHG) and Twentieth Century Fox Consumer Products have announced a licensing partnership to develop the first Twentieth Century Fox theme park and resort in Dubai.
Weak economy halts development of Malaysia's 20th Century Fox World


The Genting Group has pushed back the opening of its 20th Century Fox World theme park near Kuala Lumpur to 2017, citing weak local currency as the reason for the delay.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS