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NEWS
Parques Reunidos behind plans to bring first Nickelodeon FECs to Europe
POSTED 15 Mar 2016 . BY Tom Anstey
Viacom is teaming up with Parques Reunidos to bring the first Nickelodeon FECs to Europe, with the first of these opening in Spain in 2017.

Viacom International Media Networks (VIMN) – a division within Viacom – is managing the venture, which expands the existing partnership between the two companies following the success of Nickelodeon Land at Parque de Atracciones in Madrid and NickLand at Germany’s Movie Park.

The first FEC, coming to Murcia’s Centro Comercial Thader shopping mall, will cover 34,000sq ft (3,160sq m) and will feature interactive activities, an adventure zone, a dedicated space for younger members of the family and Nickelodeon-themed rooms. Additionally the centre will have a dedicated food and beverage area, plus a retail space.

Parques Reunidos says the deal is just the first step as the company aims to expand with further deals for FECs in leading shopping malls across Europe. According to Nickelodeon, the FECs will feature some of the brand’s most popular IPs, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and The Fairly OddParents.

“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, senior vice president of global recreation for VIMN.

“Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”

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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

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NEWS
Parques Reunidos behind plans to bring first Nickelodeon FECs to Europe
POSTED 15 Mar 2016 . BY Tom Anstey
Viacom is teaming up with Parques Reunidos to bring the first Nickelodeon FECs to Europe, with the first of these opening in Spain in 2017.

Viacom International Media Networks (VIMN) – a division within Viacom – is managing the venture, which expands the existing partnership between the two companies following the success of Nickelodeon Land at Parque de Atracciones in Madrid and NickLand at Germany’s Movie Park.

The first FEC, coming to Murcia’s Centro Comercial Thader shopping mall, will cover 34,000sq ft (3,160sq m) and will feature interactive activities, an adventure zone, a dedicated space for younger members of the family and Nickelodeon-themed rooms. Additionally the centre will have a dedicated food and beverage area, plus a retail space.

Parques Reunidos says the deal is just the first step as the company aims to expand with further deals for FECs in leading shopping malls across Europe. According to Nickelodeon, the FECs will feature some of the brand’s most popular IPs, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and The Fairly OddParents.

“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, senior vice president of global recreation for VIMN.

“Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”

RELATED STORIES
US$1.85bn Nickelodeon-branded attraction confirmed for China


Viacom, the Sanshui New Town Management Committee and Elite Global Group have unveiled plans for a US$1.85bn (€1.69bn, £1.24bn) Nickelodeon-branded attraction, set to open Southern China by 2020.
Nickelodeon and Sea World team up for new multi-million dollar attraction


Sea World Gold Coast in Queensland, Australia, is teaming up with Nickelodeon to bring the brand’s IPs to a new multi-million dollar kids and family area at the theme park.
Global expansion of Nickelodeon attractions continues


Nickelodeon-themed areas are coming to parks in Petaling Jaya, Malaysia and Madrid, Spain.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
Parques Reunidos behind plans to bring first Nickelodeon FECs to Europe
POSTED 15 Mar 2016 . BY Tom Anstey
Viacom is teaming up with Parques Reunidos to bring the first Nickelodeon FECs to Europe, with the first of these opening in Spain in 2017.

Viacom International Media Networks (VIMN) – a division within Viacom – is managing the venture, which expands the existing partnership between the two companies following the success of Nickelodeon Land at Parque de Atracciones in Madrid and NickLand at Germany’s Movie Park.

The first FEC, coming to Murcia’s Centro Comercial Thader shopping mall, will cover 34,000sq ft (3,160sq m) and will feature interactive activities, an adventure zone, a dedicated space for younger members of the family and Nickelodeon-themed rooms. Additionally the centre will have a dedicated food and beverage area, plus a retail space.

Parques Reunidos says the deal is just the first step as the company aims to expand with further deals for FECs in leading shopping malls across Europe. According to Nickelodeon, the FECs will feature some of the brand’s most popular IPs, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and The Fairly OddParents.

“Our goal at Nickelodeon is to be everywhere kids are, and we’re excited to diversify our portfolio to bring the Nickelodeon brand and characters to life through these new family entertainment centres,” said Gerald Raines, senior vice president of global recreation for VIMN.

“Parques Reunidos has been a great partner and we’re thrilled to expand our relationship to create another great entertainment experience for families in Europe.”

RELATED STORIES
US$1.85bn Nickelodeon-branded attraction confirmed for China


Viacom, the Sanshui New Town Management Committee and Elite Global Group have unveiled plans for a US$1.85bn (€1.69bn, £1.24bn) Nickelodeon-branded attraction, set to open Southern China by 2020.
Nickelodeon and Sea World team up for new multi-million dollar attraction


Sea World Gold Coast in Queensland, Australia, is teaming up with Nickelodeon to bring the brand’s IPs to a new multi-million dollar kids and family area at the theme park.
Global expansion of Nickelodeon attractions continues


Nickelodeon-themed areas are coming to parks in Petaling Jaya, Malaysia and Madrid, Spain.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS