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NEWS
1Rebel and Core Collective settle ClassPass dispute
POSTED 06 Apr 2016 . BY Jak Phillips
1Rebel has announced that it will continue to work with ClassPass Credit: Sweaty Betty / 1Rebel
London-based boutique fitness studios 1Rebel and Core Collective have announced they will continue to work with studio subscription service ClassPass following a tense stand-off over proposed pricing changes.

The pair were among a group of London boutique studios – which also included The Power Yoga Company, Cyclebeat and Ride Republic – who last month announced their intention to quit ClassPass over plans to reduce the amount of revenue paid to studios.

However, it seems meetings 1Rebel and Core Collective had with ClassPass head of partnerships Michael Wolf proved productive, with the pair both reversing their decisions to leave.

In an email to ClassPass users, 1Rebel said: “After discussions with ClassPass, we are pleased to announce that we will be reinstating all sessions as of this evening (19 March). ClassPass holders will be entitled to 3 sessions per month as part of their current membership. We are incredibly pleased to announce this and hope it benefits our Rebel Army in the best way possible.”

Meanwhile, Core Collective founder Jason de Savary wrote to ClassPass users: “I am pleased to announce that after being visited twice by the ClassPass head of partnerships from New York this week, we have resolved our differences and can confirm that ClassPass access will increase back its previous levels. We are excited for a strong and on-going relationship with ClassPass moving forward.”

It is not clear where the common ground was found in the meetings. Neither ClassPass nor the studios have commented on the specifics of the resolution, with non-disclosure agreements (NDAs) likely to be in place.

A well-placed industry observer suggested one possible scenario being that the studios were enticed back by the prospect of ClassPass soon offering follow-on purchases in its London app (as was recently launched in 18 US markets). That feature lets a user purchase an additional class at any given studio for £X after they've reached their 3 classes per month there, with ClassPass receiving a cut of the up-sell.

ClassPass’s Wolf, who led the meetings, said: “One of our top priorities is creating sustainability and driving growth within the fitness industry by expanding the depth of our offerings and relationships with our partners.

“We value our London partners and continue to pay out rates that are reflective of the market and fair for to our partners.”

As for the other breakaway studios, Health Club Management understands The Power Yoga Company has already left ClassPass and Ride Republic still intends to follow suit, as will Cyclebeat when its contract expires in the next three months.

One studio chief, who didn't want to be named, said their company also had a meeting with ClassPass to resolve the issues, but added it "still didn't feel the right way to go."

"I don't really think there's much longevity in the model for studios, as the rates are low and the monthly feeds are low," they said.

"It's not really viable for us, but luckily we've never really relied on it anyway. We have had a few conversions from users, but certainly not loads and not as many as we were told we could expect."
RELATED STORIES
  London boutiques in revolt over changes to ClassPass


A number of high-profile London boutique studios have announced their intention to quit studio subscription service ClassPass over proposed changes to the revenue structure.
  Exclusive: London launch takes ClassPass to new heights


London’s booming boutique fitness scene has led to it becoming the fastest growing market ever for studio subscription service ClassPass, says CEO Payal Kadakia.
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NEWS
1Rebel and Core Collective settle ClassPass dispute
POSTED 06 Apr 2016 . BY Jak Phillips
1Rebel has announced that it will continue to work with ClassPass Credit: Sweaty Betty / 1Rebel
London-based boutique fitness studios 1Rebel and Core Collective have announced they will continue to work with studio subscription service ClassPass following a tense stand-off over proposed pricing changes.

The pair were among a group of London boutique studios – which also included The Power Yoga Company, Cyclebeat and Ride Republic – who last month announced their intention to quit ClassPass over plans to reduce the amount of revenue paid to studios.

However, it seems meetings 1Rebel and Core Collective had with ClassPass head of partnerships Michael Wolf proved productive, with the pair both reversing their decisions to leave.

In an email to ClassPass users, 1Rebel said: “After discussions with ClassPass, we are pleased to announce that we will be reinstating all sessions as of this evening (19 March). ClassPass holders will be entitled to 3 sessions per month as part of their current membership. We are incredibly pleased to announce this and hope it benefits our Rebel Army in the best way possible.”

Meanwhile, Core Collective founder Jason de Savary wrote to ClassPass users: “I am pleased to announce that after being visited twice by the ClassPass head of partnerships from New York this week, we have resolved our differences and can confirm that ClassPass access will increase back its previous levels. We are excited for a strong and on-going relationship with ClassPass moving forward.”

It is not clear where the common ground was found in the meetings. Neither ClassPass nor the studios have commented on the specifics of the resolution, with non-disclosure agreements (NDAs) likely to be in place.

A well-placed industry observer suggested one possible scenario being that the studios were enticed back by the prospect of ClassPass soon offering follow-on purchases in its London app (as was recently launched in 18 US markets). That feature lets a user purchase an additional class at any given studio for £X after they've reached their 3 classes per month there, with ClassPass receiving a cut of the up-sell.

ClassPass’s Wolf, who led the meetings, said: “One of our top priorities is creating sustainability and driving growth within the fitness industry by expanding the depth of our offerings and relationships with our partners.

“We value our London partners and continue to pay out rates that are reflective of the market and fair for to our partners.”

As for the other breakaway studios, Health Club Management understands The Power Yoga Company has already left ClassPass and Ride Republic still intends to follow suit, as will Cyclebeat when its contract expires in the next three months.

One studio chief, who didn't want to be named, said their company also had a meeting with ClassPass to resolve the issues, but added it "still didn't feel the right way to go."

"I don't really think there's much longevity in the model for studios, as the rates are low and the monthly feeds are low," they said.

"It's not really viable for us, but luckily we've never really relied on it anyway. We have had a few conversions from users, but certainly not loads and not as many as we were told we could expect."
RELATED STORIES
London boutiques in revolt over changes to ClassPass


A number of high-profile London boutique studios have announced their intention to quit studio subscription service ClassPass over proposed changes to the revenue structure.
Exclusive: London launch takes ClassPass to new heights


London’s booming boutique fitness scene has led to it becoming the fastest growing market ever for studio subscription service ClassPass, says CEO Payal Kadakia.
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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