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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
National Aquarium worth more than US$450m to Maryland’s economy, study shows
The National Aquarium in Baltimore, Maryland, is the catalyst for US$455m (€386m, £345m) in economic activity across the state every year, a new study has shown.
IAAPA 2017: Brass Ring winners announced
IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
Shaun the Sheep gets foothold in Japan's attractions market
Aardman has opened two Shaun the Sheep Family Farms in Japan, with one in Osaka and one in the east coast city of Sendai, Miyagi Prefecture.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project
Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
More news>
LATEST JOBS
Chief Executive
Bristol Zoological Society
Salary: Competitive
Location: Bristol, United Kingdom
Visitor Experience and Site Support Manager
Woburn Safari Park
Salary: Competitive
Location: Woburn, United Kingdom
Head of Marketing
Blackpool Tower
Salary: Competitive
Location: Blackpool, United Kingdom
Centre Assistants - Lee Valley VeloPark
Vibrant Partnerships
Salary: Competitive Hourly Rate
Location: Olympic Park, London
Heritage Capital Project Manager
Tees Valley Combined Authority
Salary: £45,994 - £48,645 per annum
Location: Stockton-on-Tees, United Kingdom
Retail Operations Manager
Crealy Great Adventure Park and Resort
Salary: Up to £30,000 pa
Location: Exeter, United Kingdom



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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
National Aquarium worth more than US$450m to Maryland’s economy, study shows
The National Aquarium in Baltimore, Maryland, is the catalyst for US$455m (€386m, £345m) in economic activity across the state every year, a new study has shown.
IAAPA 2017: Brass Ring winners announced
IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
Shaun the Sheep gets foothold in Japan's attractions market
Aardman has opened two Shaun the Sheep Family Farms in Japan, with one in Osaka and one in the east coast city of Sendai, Miyagi Prefecture.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project
Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
More news>
LATEST JOBS
Chief Executive
Bristol Zoological Society
Salary: Competitive
Location: Bristol, United Kingdom
Visitor Experience and Site Support Manager
Woburn Safari Park
Salary: Competitive
Location: Woburn, United Kingdom
Head of Marketing
Blackpool Tower
Salary: Competitive
Location: Blackpool, United Kingdom
Centre Assistants - Lee Valley VeloPark
Vibrant Partnerships
Salary: Competitive Hourly Rate
Location: Olympic Park, London
Heritage Capital Project Manager
Tees Valley Combined Authority
Salary: £45,994 - £48,645 per annum
Location: Stockton-on-Tees, United Kingdom
Retail Operations Manager
Crealy Great Adventure Park and Resort
Salary: Up to £30,000 pa
Location: Exeter, United Kingdom



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS