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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
Investment group announces MX$550m theme park plans for Mexico
A series of theme parks has been announced, to open in Mexico, with the first coming to Mexico City later this year at a cost of MX$550m (US$29.4m, €24m, £21.1m).
Vancouver Aquarium announces plan to end cetacean displays
With pressures on cetacean captivity continuing to mount across North America, Canada’s Vancouver Aquarium has announced it will no longer display such animals, instead choosing to focus on creating healthier oceans as part of its public education programme.
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
More news>
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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
Investment group announces MX$550m theme park plans for Mexico
A series of theme parks has been announced, to open in Mexico, with the first coming to Mexico City later this year at a cost of MX$550m (US$29.4m, €24m, £21.1m).
Vancouver Aquarium announces plan to end cetacean displays
With pressures on cetacean captivity continuing to mount across North America, Canada’s Vancouver Aquarium has announced it will no longer display such animals, instead choosing to focus on creating healthier oceans as part of its public education programme.
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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