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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
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Seven studios make shortlist for Pompidou art museum in Brussels
The developer of a new branch of the Pompidou Centre art museum in the centre of Brussels, Belgium, has revealed the seven-strong shortlist of architects in contention to win the prestigious commission.
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events
Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Seattle Aquarium plans US$100m expansion
Seattle Aquarium has unveiled plans to expand its premises, with a new US$100 million (€858m, £770m) Ocean Pavilion coming to the US aquarium in 2023.
More news>
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Location: Edinburgh, United Kingdom
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Salary: Competitive
Location: Staffordshire, United Kingdom



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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
Unesco welcomes liberation of Mosul Museum as body plans to further safeguard site
Unesco’s director general, Irina Bokova, has welcomed the liberation of Iraq’s Mosul Museum, after Iraqi forces regained control of the city from ISIS following a nine-month military operation.
Seven studios make shortlist for Pompidou art museum in Brussels
The developer of a new branch of the Pompidou Centre art museum in the centre of Brussels, Belgium, has revealed the seven-strong shortlist of architects in contention to win the prestigious commission.
Thorpe Park teaser hints at The Walking Dead for popular Fright Night events
Thorpe Park has teased further details about its Fright Night events for 2017, with a new teaser image on the UK theme park’s website hinting that The Walking Dead could be making its debut at the attraction this Halloween.
Seattle Aquarium plans US$100m expansion
Seattle Aquarium has unveiled plans to expand its premises, with a new US$100 million (€858m, £770m) Ocean Pavilion coming to the US aquarium in 2023.
More news>
LATEST JOBS
Forest Centre Manager
Forestry Commission
Salary: £29,401 - £32,486
Location: Wendover, United Kingdom
Exhibitions Manager
JORVIK Viking Centre
Salary: £20,000 per year
Location: York, United Kingdom
Programmes and Events National Manager
The Wildfowl and Wetlands Trust
Salary: £22,680 to £28,350 pa
Location: Slimbridge, United Kingdom
Creative Media Assistant
Merlin Entertainments Group
Salary: Competitive
Location: London, United Kingdom
Technical Manager
The Dungeons
Salary: Competitive
Location: Edinburgh, United Kingdom
Head of PR and Media Relations
Alton Towers Theme Park
Salary: Competitive
Location: Staffordshire, United Kingdom



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS