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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
New Berlin gallery lauds graffiti and urban art
A new museum celebrating the art of graffiti has opened its doors in Berlin, Germany.
John Glen to chair new look Tourism Industry Council
Tourism minister John Glen is set to co-chair his first meeting with the Tourism Industry Council on 27 September, with the new-look body set to discuss specific policy issues with a broader array of tourism businesses and representatives.
Delegates gather in Berlin for EAS 2017
Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
Heatherwick Studio to revamp Olympia as 'world-leading arts and leisure district'
Heatherwick Studio and SPPARC Architects have been announced as the lead design team who will comprehensively revamp London’s historic Olympia exhibition centre.
More news>
LATEST JOBS
Rides and Attractions Area Manager
Chessington World of Adventures
Salary: Competitive
Location: Chessington, United Kingdom
Entertainments Team Leader
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Engineering Systems Specialist
The Eye Brand
Salary: Competitive
Location: Orlando, FL, United States
Guest Experience Host - Education Team
Sea Life
Salary: Competitive
Location: Kansas City, MO, United States
Marketing Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

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NEWS
Heritage focus for Longleat with 10-year masterplan
POSTED 13 Jun 2016 . BY Tom Anstey
Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.

Longleat, which has been heavily speculated as being the location for the 2018 edition of the Glastonbury music festival, is planning to build on recent successes as it aims to facilitate growth over the next 10 years.

The masterplan by Forrec aims to optimise the Longleat grounds based on the heritage management plan already in place, improving entertainment components and looking at strategies and layout to accommodate increasing attendance.

“We approached Forrec following a period of substantial growth,” said Longleat CEO Bob Montgomery, speaking to Attractions Management.

“Attendance has increased more than 25 per cent over the past couple of years and that has started to have an impact on infrastructure and the guest experience. Forrec’s masterplan addresses parking, toilets, restaurant and retail capacity, transportation, entry points and wayfinding.”

The masterplan will be rolled out in phases over the 10-year period, with the park spending as much as £3m (US$4.4m, €3.8m) each year as it expands its offering to visitors. Additionally, the park will change its focus to the heritage of the historic site itself, changing the experience to look at how the animals fit into that story.

“Authenticity is one of our core values,” said Montgomery. “It was increasingly difficult to marry a safari theme with our desire to be sympathetic to the site’s heritage. We started to think differently about theming. Our lions are on green grass surrounded by oak trees, so why not be more honest about that.

“There have been exotic animals throughout Longleat House’s 400-year history. It was a menagerie. People gave exotic creatures as gifts. In the archives, we have letters by the owner begging not to be gifted any more tigers.

“We have this real tradition and animals are part of this eclectic collection that ties together the house, the exhibits and the attractions. We love this idea and it will be a differentiator in terms of the way we think. It’s also a new way of thinking about what attractions we want to introduce, how we change the look and feel of the park or how we repurpose existing attractions.”

For more from Longleat CEO Bob Montgomery and his plans for the park, see the latest issue of Attractions Management, available now.
RELATED STORIES
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
FEATURE: Zoos & Aquariums: The Long Game


UK safari park Longleat is undertaking a decade-long upgrade that starts by going back to its roots. As the attraction turns 50, CEO Bob Montgomery explains how he’s bridging the past and the future
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS