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NEWS
Six Flags using Pokémon Go to draw visitors with trainer guides
POSTED 18 Jul 2016 . BY Tom Anstey
Six Flags is using the popularity of Pokémon Go to try and entice visitors to its parks
As digital overlays are starting to increasingly affect our physical spaces, Six Flags is capitalising on the huge success of Pokémon Go, offering visitors to each of its parks a handy guide on how to ‘catch em’ all’.

With a personalised guide for each of its parks in the US and Mexico, Six Flags is offering tips on preparation for Pokémon trainers before they go to the park, what to do when they get there and how to stay safe while playing.

With each park offering several gyms – places users battle for control of using their Pokémon – and many Pokéstops for item collection, Six Flags has identified which ride or location they are located at and have placed them on a park map for visitors to browse.

Incorporating existing facilities at its park, Six Flags’ guide directs visitors to useful items such as phone charging stations. The park also urges sensible play, telling visitors not to go into unauthorised areas and not to try and play the game while on rides.

The augmented reality game is gaining unprecedented success, with more daily users than Twitter and more people spending time on the app than on Facebook. Those numbers are only expected to increase as the game is released in more countries, most recently Germany and the UK.

Six Flags has created maps for visitors to see the locations of gyms and Pokéstops
RELATED STORIES
  Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
  Will Pokémon Go prove an unlikely weapon in the war on inactivity?


Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
  Pokémon exhibit coming to Tokyo science centre


Kids will be getting a unique lesson in science at Tokyo’s Miraikan Science Museum this summer, when a Pokémon-themed lab exhibit opens at the institute.
  Nintendo signs deal with Universal for exclusive theme park rights


IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
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NEWS
Six Flags using Pokémon Go to draw visitors with trainer guides
POSTED 18 Jul 2016 . BY Tom Anstey
Six Flags is using the popularity of Pokémon Go to try and entice visitors to its parks
As digital overlays are starting to increasingly affect our physical spaces, Six Flags is capitalising on the huge success of Pokémon Go, offering visitors to each of its parks a handy guide on how to ‘catch em’ all’.

With a personalised guide for each of its parks in the US and Mexico, Six Flags is offering tips on preparation for Pokémon trainers before they go to the park, what to do when they get there and how to stay safe while playing.

With each park offering several gyms – places users battle for control of using their Pokémon – and many Pokéstops for item collection, Six Flags has identified which ride or location they are located at and have placed them on a park map for visitors to browse.

Incorporating existing facilities at its park, Six Flags’ guide directs visitors to useful items such as phone charging stations. The park also urges sensible play, telling visitors not to go into unauthorised areas and not to try and play the game while on rides.

The augmented reality game is gaining unprecedented success, with more daily users than Twitter and more people spending time on the app than on Facebook. Those numbers are only expected to increase as the game is released in more countries, most recently Germany and the UK.

Six Flags has created maps for visitors to see the locations of gyms and Pokéstops
RELATED STORIES
Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
Will Pokémon Go prove an unlikely weapon in the war on inactivity?


Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
Pokémon exhibit coming to Tokyo science centre


Kids will be getting a unique lesson in science at Tokyo’s Miraikan Science Museum this summer, when a Pokémon-themed lab exhibit opens at the institute.
Nintendo signs deal with Universal for exclusive theme park rights


IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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