AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 
POST YOUR JOB ONLINE
FREE SIGN UP
CONTACT US

Jobs . News . Features . Products . Magazine . Archive . Handbook . Blog  
NEWS
Augmented reality market to be worth three times as much as virtual reality by 2020, says report
POSTED 14 Sep 2016 . BY Tom Anstey
An industry report on the virtual reality (VR) and augmented reality (AR) markets predicts that the sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020.

The report by RnRMarketResearch.com, titled Global and China VR and AR Industry Report, 2016-2020, says VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

According to the report, VR will still be the driving force of the alternate reality medium until consumer-grade AR products can be created in terms of technology and prices of hardware. However, once the AR market matures it is expected to quickly capture and surpass VR, taking control of the sector in 2019 thanks to its applicability across multiple fields.

For 2016, the global VR market has been predicted to be valued at US$970m (€864m, £735m), while the AR market has been touted at US$500m (€445m, £379m). By 2020 those figures are expected to have increased drastically, with the VR market valued at US$30bn (€26.7bn, £22.7bn) and the AR market at US$90.8bn (€80.9bn, £68.8bn).

“Gradually-formed industrial standards raise the access threshold, thus eliminating less competitive teams and companies,” said the report. “Large companies will gradually build the perfect VR ecosystem. PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts. Mobile VR products will gradually move into business fields like education and tourism. As the number of content development teams increases, the scope of VR will broaden.”

For AR, the report says that the fusion of 3D visualisation technology and projection technology will change human/technology interaction.

“As AR evolves, gesture interaction will become more mature, changing the relationship between human and technology with human body language used to interact with technology products,” said the report, which added that “intelligent glasses” will be the mainstream trend of AR hardware, bracing the upcoming era of "decellphoneisation". Identified trends in the report also suggest that AR software will be more oriented toward consumer groups, growing daily in the aspects of shopping, entertainment, and education.

Earlier this year Deloitte predicted that VR would enjoy its first billion-dollar year, providing new opportunities to businesses that want to create more immersive experiences for consumers.

2016 has been hailed as the year of VR, which has been reflected in the attractions sector with the debut of a number of high profile VR attractions, such as Galactica at Alton Towers and Derren Brown’s Ghost Train at Thorpe Park.

A number of VR headsets have also been, or are about to be, released publically, with devices including Oculus Rift, Playstation VR and HTC Vive all available in 2016.

The AR market has been elevated significantly by the rise of Pokémon GO, with the mobile game taking the world by storm following its release earlier in the year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
RELATED STORIES
Twitter is headhunting tech wizards for its new VR/AR division


With Twitter preparing to launch its own virtual and augmented reality division, the social media giant is sending a team to the annual Siggraph technology showcase to seek out elite programmers, designers and visionaries in the field.
'World's most technologically advanced stadium tour' debuts at Wembley


Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
Magic Leap partners with Lucasfilm to create mixed-reality content


Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



RECRUITING NOW
Merlin
Merlin Entertainments Plc

COMPANY PROFILES
SimEx-Iwerks Entertainment
SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore. [more...]
Latest Issue
CATALOGUE GALLERY
MORE CATALOGUES >

Attractions Management
Handbook available
online and in print >
 
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
NEWS
Augmented reality market to be worth three times as much as virtual reality by 2020, says report
POSTED 14 Sep 2016 . BY Tom Anstey
An industry report on the virtual reality (VR) and augmented reality (AR) markets predicts that the sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020.

The report by RnRMarketResearch.com, titled Global and China VR and AR Industry Report, 2016-2020, says VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

According to the report, VR will still be the driving force of the alternate reality medium until consumer-grade AR products can be created in terms of technology and prices of hardware. However, once the AR market matures it is expected to quickly capture and surpass VR, taking control of the sector in 2019 thanks to its applicability across multiple fields.

For 2016, the global VR market has been predicted to be valued at US$970m (€864m, £735m), while the AR market has been touted at US$500m (€445m, £379m). By 2020 those figures are expected to have increased drastically, with the VR market valued at US$30bn (€26.7bn, £22.7bn) and the AR market at US$90.8bn (€80.9bn, £68.8bn).

“Gradually-formed industrial standards raise the access threshold, thus eliminating less competitive teams and companies,” said the report. “Large companies will gradually build the perfect VR ecosystem. PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts. Mobile VR products will gradually move into business fields like education and tourism. As the number of content development teams increases, the scope of VR will broaden.”

For AR, the report says that the fusion of 3D visualisation technology and projection technology will change human/technology interaction.

“As AR evolves, gesture interaction will become more mature, changing the relationship between human and technology with human body language used to interact with technology products,” said the report, which added that “intelligent glasses” will be the mainstream trend of AR hardware, bracing the upcoming era of "decellphoneisation". Identified trends in the report also suggest that AR software will be more oriented toward consumer groups, growing daily in the aspects of shopping, entertainment, and education.

Earlier this year Deloitte predicted that VR would enjoy its first billion-dollar year, providing new opportunities to businesses that want to create more immersive experiences for consumers.

2016 has been hailed as the year of VR, which has been reflected in the attractions sector with the debut of a number of high profile VR attractions, such as Galactica at Alton Towers and Derren Brown’s Ghost Train at Thorpe Park.

A number of VR headsets have also been, or are about to be, released publically, with devices including Oculus Rift, Playstation VR and HTC Vive all available in 2016.

The AR market has been elevated significantly by the rise of Pokémon GO, with the mobile game taking the world by storm following its release earlier in the year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
RELATED STORIES
Twitter is headhunting tech wizards for its new VR/AR division


With Twitter preparing to launch its own virtual and augmented reality division, the social media giant is sending a team to the annual Siggraph technology showcase to seek out elite programmers, designers and visionaries in the field.
'World's most technologically advanced stadium tour' debuts at Wembley


Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
Magic Leap partners with Lucasfilm to create mixed-reality content


Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

NEWS
Augmented reality market to be worth three times as much as virtual reality by 2020, says report
POSTED 14 Sep 2016 . BY Tom Anstey
An industry report on the virtual reality (VR) and augmented reality (AR) markets predicts that the sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020.

The report by RnRMarketResearch.com, titled Global and China VR and AR Industry Report, 2016-2020, says VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

According to the report, VR will still be the driving force of the alternate reality medium until consumer-grade AR products can be created in terms of technology and prices of hardware. However, once the AR market matures it is expected to quickly capture and surpass VR, taking control of the sector in 2019 thanks to its applicability across multiple fields.

For 2016, the global VR market has been predicted to be valued at US$970m (€864m, £735m), while the AR market has been touted at US$500m (€445m, £379m). By 2020 those figures are expected to have increased drastically, with the VR market valued at US$30bn (€26.7bn, £22.7bn) and the AR market at US$90.8bn (€80.9bn, £68.8bn).

“Gradually-formed industrial standards raise the access threshold, thus eliminating less competitive teams and companies,” said the report. “Large companies will gradually build the perfect VR ecosystem. PC VR products, primarily games and movies, will be targeted at expert players and game enthusiasts. Mobile VR products will gradually move into business fields like education and tourism. As the number of content development teams increases, the scope of VR will broaden.”

For AR, the report says that the fusion of 3D visualisation technology and projection technology will change human/technology interaction.

“As AR evolves, gesture interaction will become more mature, changing the relationship between human and technology with human body language used to interact with technology products,” said the report, which added that “intelligent glasses” will be the mainstream trend of AR hardware, bracing the upcoming era of "decellphoneisation". Identified trends in the report also suggest that AR software will be more oriented toward consumer groups, growing daily in the aspects of shopping, entertainment, and education.

Earlier this year Deloitte predicted that VR would enjoy its first billion-dollar year, providing new opportunities to businesses that want to create more immersive experiences for consumers.

2016 has been hailed as the year of VR, which has been reflected in the attractions sector with the debut of a number of high profile VR attractions, such as Galactica at Alton Towers and Derren Brown’s Ghost Train at Thorpe Park.

A number of VR headsets have also been, or are about to be, released publically, with devices including Oculus Rift, Playstation VR and HTC Vive all available in 2016.

The AR market has been elevated significantly by the rise of Pokémon GO, with the mobile game taking the world by storm following its release earlier in the year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
RELATED STORIES
Twitter is headhunting tech wizards for its new VR/AR division


With Twitter preparing to launch its own virtual and augmented reality division, the social media giant is sending a team to the annual Siggraph technology showcase to seek out elite programmers, designers and visionaries in the field.
'World's most technologically advanced stadium tour' debuts at Wembley


Wembley Stadium has launched what it calls “the world’s most technologically advanced stadium tour”, using beacon technology, 360 video and augmented reality to provide a mind-blowing interactive experience for visitors exploring the home of English football.
Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
Magic Leap partners with Lucasfilm to create mixed-reality content


Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS