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NEWS
Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
US$45m Chicago Blues Experience coming to city's iconic Navy Pier


A museum dedicated to the Chicago blues is coming Illinois, with plans by BRC Imagination Arts to give the genre a new home on the city’s historic Navy Pier.
IAAPA 2015: Legends share insights into legacy left by Walt Disney


In what was a very special edition of IAAPA’s annual Legends panel, BRC Imagination Arts’ Bob Rogers gathered a host of legendary representatives of the attractions industry to discuss the 60-year legacy left by Walt Disney and Disneyland.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
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Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
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NEWS
Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
US$45m Chicago Blues Experience coming to city's iconic Navy Pier


A museum dedicated to the Chicago blues is coming Illinois, with plans by BRC Imagination Arts to give the genre a new home on the city’s historic Navy Pier.
IAAPA 2015: Legends share insights into legacy left by Walt Disney


In what was a very special edition of IAAPA’s annual Legends panel, BRC Imagination Arts’ Bob Rogers gathered a host of legendary representatives of the attractions industry to discuss the 60-year legacy left by Walt Disney and Disneyland.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
US$45m Chicago Blues Experience coming to city's iconic Navy Pier


A museum dedicated to the Chicago blues is coming Illinois, with plans by BRC Imagination Arts to give the genre a new home on the city’s historic Navy Pier.
IAAPA 2015: Legends share insights into legacy left by Walt Disney


In what was a very special edition of IAAPA’s annual Legends panel, BRC Imagination Arts’ Bob Rogers gathered a host of legendary representatives of the attractions industry to discuss the 60-year legacy left by Walt Disney and Disneyland.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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