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NEWS
Georgia's Lionsgate theme park plans 'on hold indefinitely' after funding fails to materialise
POSTED 13 Dec 2016 . BY Tom Anstey
The Hunger Games franchise would have been used as an anchor for the multi-million dollar theme park project
Plans for a US$750m (€707m, £590m) Lionsgate theme park in Georgia, US, have collapsed after the project team failed to finance the multi-million dollar attraction.

First announced in March last year, the 700-acre (2.8sq km) Avatron development at Lake Allatoona near Atlanta has been put on hold "indefinitely”, according to the developers.

The plan had been to license Lionsgate IPs including The Hunger Games, Step Up, Divergent, Twilight and Now You See Me, with an opening date of 2019. The park proposal would have included rollercoasters and other rides based on the brands, with The Hunger Games – filmed primarily in Atlanta – anchoring the development.

A technology-driven experience was planned for the park, with promises of a 3D avatar to accompany each guest and immersive and interactive experiences including 3D video, motion capture, 4D sensory technologies, holograms, and augmented reality. Interactivity with RFID wristbands and Kinect sensors was also touted to “transform reality into an intriguing quest of characters, folklore and legends.”

“One of our key partners had to suspend its participation,” said a statement from Avatron CEO David Garrett III, indicating financing the project was the main stumbling block.

“While many would encourage us to look at this as simply a timing situation, we are of the shared belief that no more time can be given or pushed back. Therefore, the Avatron project is being placed on hold indefinitely.”

The failed project was part of Lionsgate’s plan to gain a stronger footing in the theme park market by licensing the Hunger Games and its other film franchises to under-development theme parks. These include a 22,000sq m (236,800sq ft) entertainment centre in Macau, the upcoming Motiongate Dubai and the seemingly failed Georgia project.
A technology-driven experience was planned for the park
RELATED STORIES
  Lionsgate uses Hunger Games to feed theme park ambitions


Film Studio Lionsgate is planning to gain a stronger footing in the theme park market by licensing its Hunger Games and other film franchises to under-development theme parks in Macau, Atlanta and Dubai.
  Hunger Games travelling exhibition makes debut in New York


Lionsgate’s travelling Hunger Games exhibition has hit the road, making its long-awaited debut at its first stop in New York City for a six-month run before going on tour across the US.
  Hunger Games confirmed for Motiongate Dubai as part of Lionsgate Zone


Following news that Lionsgate was “deep into conversation” with potential theme park partners on four different continents for a Hunger Games theme park, the team behind the upcoming AED10bn (US$2.7bn, €2.5bn, £1.8bn) Dubai Parks and Resorts development has confirmed Motiongate Dubai will include a Lionsgate Zone, featuring the popular IP.
  Lionsgate 'deep into conversation' over Hunger Games theme park


Plans for multiple Hunger Games theme parks have entered advanced stages, with franchise owner Lionsgate saying it is “deep into conversation” with potential theme-park partners on four different continents.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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NEWS
Georgia's Lionsgate theme park plans 'on hold indefinitely' after funding fails to materialise
POSTED 13 Dec 2016 . BY Tom Anstey
The Hunger Games franchise would have been used as an anchor for the multi-million dollar theme park project
Plans for a US$750m (€707m, £590m) Lionsgate theme park in Georgia, US, have collapsed after the project team failed to finance the multi-million dollar attraction.

First announced in March last year, the 700-acre (2.8sq km) Avatron development at Lake Allatoona near Atlanta has been put on hold "indefinitely”, according to the developers.

The plan had been to license Lionsgate IPs including The Hunger Games, Step Up, Divergent, Twilight and Now You See Me, with an opening date of 2019. The park proposal would have included rollercoasters and other rides based on the brands, with The Hunger Games – filmed primarily in Atlanta – anchoring the development.

A technology-driven experience was planned for the park, with promises of a 3D avatar to accompany each guest and immersive and interactive experiences including 3D video, motion capture, 4D sensory technologies, holograms, and augmented reality. Interactivity with RFID wristbands and Kinect sensors was also touted to “transform reality into an intriguing quest of characters, folklore and legends.”

“One of our key partners had to suspend its participation,” said a statement from Avatron CEO David Garrett III, indicating financing the project was the main stumbling block.

“While many would encourage us to look at this as simply a timing situation, we are of the shared belief that no more time can be given or pushed back. Therefore, the Avatron project is being placed on hold indefinitely.”

The failed project was part of Lionsgate’s plan to gain a stronger footing in the theme park market by licensing the Hunger Games and its other film franchises to under-development theme parks. These include a 22,000sq m (236,800sq ft) entertainment centre in Macau, the upcoming Motiongate Dubai and the seemingly failed Georgia project.
A technology-driven experience was planned for the park
RELATED STORIES
Lionsgate uses Hunger Games to feed theme park ambitions


Film Studio Lionsgate is planning to gain a stronger footing in the theme park market by licensing its Hunger Games and other film franchises to under-development theme parks in Macau, Atlanta and Dubai.
Hunger Games travelling exhibition makes debut in New York


Lionsgate’s travelling Hunger Games exhibition has hit the road, making its long-awaited debut at its first stop in New York City for a six-month run before going on tour across the US.
Hunger Games confirmed for Motiongate Dubai as part of Lionsgate Zone


Following news that Lionsgate was “deep into conversation” with potential theme park partners on four different continents for a Hunger Games theme park, the team behind the upcoming AED10bn (US$2.7bn, €2.5bn, £1.8bn) Dubai Parks and Resorts development has confirmed Motiongate Dubai will include a Lionsgate Zone, featuring the popular IP.
Lionsgate 'deep into conversation' over Hunger Games theme park


Plans for multiple Hunger Games theme parks have entered advanced stages, with franchise owner Lionsgate saying it is “deep into conversation” with potential theme-park partners on four different continents.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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