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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2 Credit: Disney
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
  Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
  Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
  Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
  Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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10-12 May 2024

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NEWS
Disney launches MagicBand 2 wearable technology for its parks
POSTED 16 Feb 2017 . BY Tom Anstey
Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2 Credit: Disney
Disney has launched its new wearable device, the second version of its hit MagicBand technology.

Since its release in 2015, Disney has been reportedly looking into ways to offer other wearable technology to its visitors. As wireless communications become prevalent in almost all aspects of life, the wearable tech market continues to increase, with smart wristbands such as the MagicBand, as well as smartwatches, smart glasses, and items of clothing all appearing at the forefront of the tech sector.

Around US$1bn (€948m, £807m) was invested in the MagicBand technology which is now appearing in its second form as MagicBand 2. In addition to serving as a park entry ticket, FastPass payment system and hotel room key, the new band will also offer a sleeker, curvier design and a detachable disk that can be put into an accessory called the MagicKeeper.

The MagicKeeper, which has been designed for guests who don’t want to wear the MagicBand on their wrists, can be worn around the neck or attached to anything via a detachable clip.

The band, which comes in a variety of colours, will also feature special release versions, based on Disney IPs such as Beauty and the Beast.

The Disney release comes within weeks of Universal’s unveiling of its TapuTapu device, which will be given to guests at its upcoming Volcano Bay waterpark as a means of alternate queueing. The Tapu Tapu will also be able to trigger water and light effects and other surprises around the park as guests explore.

Disney says that more than 29 million visitors to its parks have used MagicBands, with 99 per cent of its resort guests using the technology.
RELATED STORIES
Disney accused of IP infringement over MyMagic+ system


Disney is the recipient of a second IP infringement suit as a result of the technology used in its very successful MyMagic+ magic band system, with the entertainment giant being taken to federal court over tracking functions used within the device.
Disney eyes future wearables to grow MyMagic+


Disney is planning the next steps in its MyMagic+ campaign as it eyes the fast-growing wearables market for inspiration.
Singapore trials wearable tags following success of Disney's MyMagic+


The Singapore Tourist Board (STB) is looking at using radio frequency identification technology (RFID) – similar to that launched in Disney theme parks earlier this year – to boost tourism spending and improve the country’s visitor experience.
Disney CEO Bob Iger: MyMagic+ testing a 'real success'


Disney CEO Bob Iger has revealed the company’s highly-anticipated MyMagic+ programme helped Magic Kingdom theme park process an additional 3,000 guests per day when it was tested over the festive period.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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