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NEWS
Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
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Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
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This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


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NEWS
Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
RELATED STORIES
IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
Major expansion in the works for Fun Spot America as Falcon's Creative unveils 10-year masterplan


Fun Spot America has set out a 10-year masterplan for a major expansion of its theme park in Orlando, Florida.
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride


Design firm Falcon’s Creative Group have revealed new details about the Avengers ride coming to IMG Worlds of Adventure theme park in Dubai, with stereoscopic 3D media to combine with an elaborate physical environment and special effects to bring the Marvel Universe to life.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
RELATED STORIES
IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
Major expansion in the works for Fun Spot America as Falcon's Creative unveils 10-year masterplan


Fun Spot America has set out a 10-year masterplan for a major expansion of its theme park in Orlando, Florida.
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride


Design firm Falcon’s Creative Group have revealed new details about the Avengers ride coming to IMG Worlds of Adventure theme park in Dubai, with stereoscopic 3D media to combine with an elaborate physical environment and special effects to bring the Marvel Universe to life.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS