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NEWS
Augmented reality app brings Gruffalo storybook to life in English forests
POSTED 21 Feb 2017 . BY Alice Davis
The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.

The Gruffalo Spotter free app incorporates different characters from Julia Donaldson’s 1999 story into an interactive trail. A series of clues guides visitors to special “footprint markers” – one each for Mouse, Snake, Fox, Owl and Gruffalo himself. On finding a footprint, the visitor uses the app to activate and augmented version of the character, brought to life as a short animation.

The Forestry Commission worked with Nexus Studios and Magic Light Pictures to develop the app and woodland trail. It’s a non-guided activity so families can do the trail at their own pace. The app offers users the chance to take photos with the characters and share them on social media. There is also educational content written into the story, including facts about woodland creatures and the environment.

“This is such an exciting development and will deliver a completely different forest experience for our visitors,” said Bridgette Hall, recreation manager for Forestry Commission England. “The Gruffalo is a world renowned story and to be able to bring the characters to life in their natural setting is fantastic. It’s great we’ve had the opportunity to join the two worlds of technology and nature together in a sensitive way.”

According to Sam Southward, director at Nexus Studios, the app is breaking ground in its use of “life-sized” creatures.

“One of the exciting things about The Gruffalo Spotter is the way in which we have scaled up the AR technology to create close to life-sized characters in a real world location,” he said. “Up until this point, the majority of AR has been a smaller and more controlled experience, but for this project we really wanted to see how much we could push it.”

The Gruffalo Spotter will function in 26 different forests around England, including Beechenhurst, Cannock Chase Forest, Delamere Forest, Guisborough Forest, Moors Valley Country Park, Sherwood Pines Forest Park and Wendover Woods.

The app launches today and can be downloaded for free for Android and Apple devices. The Gruffalo has sold more 13 million copies worldwide with 58 different editions across the globe.
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NEWS
Augmented reality app brings Gruffalo storybook to life in English forests
POSTED 21 Feb 2017 . BY Alice Davis
The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.

The Gruffalo Spotter free app incorporates different characters from Julia Donaldson’s 1999 story into an interactive trail. A series of clues guides visitors to special “footprint markers” – one each for Mouse, Snake, Fox, Owl and Gruffalo himself. On finding a footprint, the visitor uses the app to activate and augmented version of the character, brought to life as a short animation.

The Forestry Commission worked with Nexus Studios and Magic Light Pictures to develop the app and woodland trail. It’s a non-guided activity so families can do the trail at their own pace. The app offers users the chance to take photos with the characters and share them on social media. There is also educational content written into the story, including facts about woodland creatures and the environment.

“This is such an exciting development and will deliver a completely different forest experience for our visitors,” said Bridgette Hall, recreation manager for Forestry Commission England. “The Gruffalo is a world renowned story and to be able to bring the characters to life in their natural setting is fantastic. It’s great we’ve had the opportunity to join the two worlds of technology and nature together in a sensitive way.”

According to Sam Southward, director at Nexus Studios, the app is breaking ground in its use of “life-sized” creatures.

“One of the exciting things about The Gruffalo Spotter is the way in which we have scaled up the AR technology to create close to life-sized characters in a real world location,” he said. “Up until this point, the majority of AR has been a smaller and more controlled experience, but for this project we really wanted to see how much we could push it.”

The Gruffalo Spotter will function in 26 different forests around England, including Beechenhurst, Cannock Chase Forest, Delamere Forest, Guisborough Forest, Moors Valley Country Park, Sherwood Pines Forest Park and Wendover Woods.

The app launches today and can be downloaded for free for Android and Apple devices. The Gruffalo has sold more 13 million copies worldwide with 58 different editions across the globe.
MORE NEWS
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Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
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Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
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ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Augmented reality app brings Gruffalo storybook to life in English forests
POSTED 21 Feb 2017 . BY Alice Davis
The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.

The Gruffalo Spotter free app incorporates different characters from Julia Donaldson’s 1999 story into an interactive trail. A series of clues guides visitors to special “footprint markers” – one each for Mouse, Snake, Fox, Owl and Gruffalo himself. On finding a footprint, the visitor uses the app to activate and augmented version of the character, brought to life as a short animation.

The Forestry Commission worked with Nexus Studios and Magic Light Pictures to develop the app and woodland trail. It’s a non-guided activity so families can do the trail at their own pace. The app offers users the chance to take photos with the characters and share them on social media. There is also educational content written into the story, including facts about woodland creatures and the environment.

“This is such an exciting development and will deliver a completely different forest experience for our visitors,” said Bridgette Hall, recreation manager for Forestry Commission England. “The Gruffalo is a world renowned story and to be able to bring the characters to life in their natural setting is fantastic. It’s great we’ve had the opportunity to join the two worlds of technology and nature together in a sensitive way.”

According to Sam Southward, director at Nexus Studios, the app is breaking ground in its use of “life-sized” creatures.

“One of the exciting things about The Gruffalo Spotter is the way in which we have scaled up the AR technology to create close to life-sized characters in a real world location,” he said. “Up until this point, the majority of AR has been a smaller and more controlled experience, but for this project we really wanted to see how much we could push it.”

The Gruffalo Spotter will function in 26 different forests around England, including Beechenhurst, Cannock Chase Forest, Delamere Forest, Guisborough Forest, Moors Valley Country Park, Sherwood Pines Forest Park and Wendover Woods.

The app launches today and can be downloaded for free for Android and Apple devices. The Gruffalo has sold more 13 million copies worldwide with 58 different editions across the globe.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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