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NEWS
Apple boss Tim Cook eyes augmented reality technology as next big thing
POSTED 22 Mar 2017 . BY Tom Anstey
Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.

According to Bloomberg, people within Apple say the company has embarked on a journey to bring the technology to the masses, which Cook believes will dominate the next gadget generation, keeping Apple at the apex of the technology sector.

Over the past several years, Apple has been building a team capable of pulling off such a feat, bringing in a group of engineers who worked on both the Oculus Rift and Microsoft Hololens, also hiring digital experts with experience on the silver screen in Hollywood. Additionally, the company, has acquired several smaller firms with expertise in AR hardware, 3D gaming and VR software.

According to the report, Apple is looking at several different products, primarily digital glasses that would connect wirelessly to an iPhone and could beam content to the user. While the glasses are still in development, the iPhone itself could gain new AR features much sooner.

A recent industry report by RnRMarketResearch.com suggested that the VR and AR sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020. The report also said that VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

The AR market was elevated significantly in 2016 thanks to the rise of Pokémon GO, with the mobile game taking the world by storm last year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Microsoft’s highly-anticipated Hololens is also nearing public release as technology AR looks to be starting to edge ahead of its VR counterpart.
RELATED STORIES
Apple's US$5bn new headquarters set to open next month


Apple is about to open its new US$5bn (€4.7bn, £4bn) headquarters in April, with the Foster + Partners-designed project in California to include a dedicated visitor centre for tourists and a new theatre named after company co-founder Steve Jobs.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
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Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



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Merlin Entertainments Plc

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SimEx-Iwerks Entertainment
SimEx Inc. is the parent company of SimEx-Iwerks Entertainment. Our main offices are located in Toronto, Los Angeles and Baltimore. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


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NEWS
Apple boss Tim Cook eyes augmented reality technology as next big thing
POSTED 22 Mar 2017 . BY Tom Anstey
Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.

According to Bloomberg, people within Apple say the company has embarked on a journey to bring the technology to the masses, which Cook believes will dominate the next gadget generation, keeping Apple at the apex of the technology sector.

Over the past several years, Apple has been building a team capable of pulling off such a feat, bringing in a group of engineers who worked on both the Oculus Rift and Microsoft Hololens, also hiring digital experts with experience on the silver screen in Hollywood. Additionally, the company, has acquired several smaller firms with expertise in AR hardware, 3D gaming and VR software.

According to the report, Apple is looking at several different products, primarily digital glasses that would connect wirelessly to an iPhone and could beam content to the user. While the glasses are still in development, the iPhone itself could gain new AR features much sooner.

A recent industry report by RnRMarketResearch.com suggested that the VR and AR sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020. The report also said that VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

The AR market was elevated significantly in 2016 thanks to the rise of Pokémon GO, with the mobile game taking the world by storm last year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Microsoft’s highly-anticipated Hololens is also nearing public release as technology AR looks to be starting to edge ahead of its VR counterpart.
RELATED STORIES
Apple's US$5bn new headquarters set to open next month


Apple is about to open its new US$5bn (€4.7bn, £4bn) headquarters in April, with the Foster + Partners-designed project in California to include a dedicated visitor centre for tourists and a new theatre named after company co-founder Steve Jobs.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Apple boss Tim Cook eyes augmented reality technology as next big thing
POSTED 22 Mar 2017 . BY Tom Anstey
Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.

According to Bloomberg, people within Apple say the company has embarked on a journey to bring the technology to the masses, which Cook believes will dominate the next gadget generation, keeping Apple at the apex of the technology sector.

Over the past several years, Apple has been building a team capable of pulling off such a feat, bringing in a group of engineers who worked on both the Oculus Rift and Microsoft Hololens, also hiring digital experts with experience on the silver screen in Hollywood. Additionally, the company, has acquired several smaller firms with expertise in AR hardware, 3D gaming and VR software.

According to the report, Apple is looking at several different products, primarily digital glasses that would connect wirelessly to an iPhone and could beam content to the user. While the glasses are still in development, the iPhone itself could gain new AR features much sooner.

A recent industry report by RnRMarketResearch.com suggested that the VR and AR sectors will be worth US$30bn (£22.7bn, €26.7bn) and US$90.8bn (£68.9bn, €80.9bn) respectively by 2020. The report also said that VR will be less successful than AR due to the limitations of a head-mounted device owing to size and weight.

The AR market was elevated significantly in 2016 thanks to the rise of Pokémon GO, with the mobile game taking the world by storm last year. Secretive AR company Magic Leap has also been making waves, releasing impressive examples of its ‘mixed-reality’ device, most recently partnering with Lucasfilm and promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.

Microsoft’s highly-anticipated Hololens is also nearing public release as technology AR looks to be starting to edge ahead of its VR counterpart.
RELATED STORIES
Apple's US$5bn new headquarters set to open next month


Apple is about to open its new US$5bn (€4.7bn, £4bn) headquarters in April, with the Foster + Partners-designed project in California to include a dedicated visitor centre for tourists and a new theatre named after company co-founder Steve Jobs.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
Sony files patent for augmented reality contact lens


Sony has filed a patent for a new kind of augmented reality technology – a simple set of contact lenses with the ability to project or record live video.
Google plans to distribute AR platform Tango to museums worldwide


Google’s augmented reality platform Tango is partnering with a number of museums, offering visitors starting at the Detroit Institute of Arts opportunities to interact with works using the technology.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS