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NEWS
HBO and Tourism Ireland renew Game of Thrones tourism deal
POSTED 22 May 2017 . BY Tom Anstey
Tourism Ireland has reconfirmed its official licensing agreement with HBO ahead of the launch of the seventh series of Game of Thrones, using the brand to promote Northern Ireland as a tourism destination.

This is the second official tie-up between Tourism Ireland and HBO, utilising Game of Thrones – much of which was filmed in Northern Ireland – to draw visitors to the country.

The new deal is similar to an agreement with Disney over the use of Star Wars as a tourist lure, with the iconic brand using Ireland as the backdrop for its newer films.

Last year’s tourism campaign reached more than 100m people online, generating more than 5m clicks, with fans of the show flocking to see the show's signature sites.

"We are able to capitalise on a huge audience," said Tourism Ireland chief executive, Niall Gibbons. "Game Of Thrones is the hottest ticket in town in relation to Northern Ireland just now."

While details for this year’s campaign have not been revealed, it will feature a prominent rundown of filming locations in Northern Ireland and where to find them on the Discover Northern Ireland website. Last year the campaign focused on “Doors of Thrones” – using a set of 10 intricate doors, hung across a variety of locations in Northern Ireland, each telling the story of a Season 6 episode.
RELATED STORIES
Game of Thrones puts Northern Irish tourism on the map


Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a new tourism campaign reached more than 100 million people online.
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
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NEWS
HBO and Tourism Ireland renew Game of Thrones tourism deal
POSTED 22 May 2017 . BY Tom Anstey
Tourism Ireland has reconfirmed its official licensing agreement with HBO ahead of the launch of the seventh series of Game of Thrones, using the brand to promote Northern Ireland as a tourism destination.

This is the second official tie-up between Tourism Ireland and HBO, utilising Game of Thrones – much of which was filmed in Northern Ireland – to draw visitors to the country.

The new deal is similar to an agreement with Disney over the use of Star Wars as a tourist lure, with the iconic brand using Ireland as the backdrop for its newer films.

Last year’s tourism campaign reached more than 100m people online, generating more than 5m clicks, with fans of the show flocking to see the show's signature sites.

"We are able to capitalise on a huge audience," said Tourism Ireland chief executive, Niall Gibbons. "Game Of Thrones is the hottest ticket in town in relation to Northern Ireland just now."

While details for this year’s campaign have not been revealed, it will feature a prominent rundown of filming locations in Northern Ireland and where to find them on the Discover Northern Ireland website. Last year the campaign focused on “Doors of Thrones” – using a set of 10 intricate doors, hung across a variety of locations in Northern Ireland, each telling the story of a Season 6 episode.
RELATED STORIES
Game of Thrones puts Northern Irish tourism on the map


Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a new tourism campaign reached more than 100 million people online.
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
HBO and Tourism Ireland renew Game of Thrones tourism deal
POSTED 22 May 2017 . BY Tom Anstey
Tourism Ireland has reconfirmed its official licensing agreement with HBO ahead of the launch of the seventh series of Game of Thrones, using the brand to promote Northern Ireland as a tourism destination.

This is the second official tie-up between Tourism Ireland and HBO, utilising Game of Thrones – much of which was filmed in Northern Ireland – to draw visitors to the country.

The new deal is similar to an agreement with Disney over the use of Star Wars as a tourist lure, with the iconic brand using Ireland as the backdrop for its newer films.

Last year’s tourism campaign reached more than 100m people online, generating more than 5m clicks, with fans of the show flocking to see the show's signature sites.

"We are able to capitalise on a huge audience," said Tourism Ireland chief executive, Niall Gibbons. "Game Of Thrones is the hottest ticket in town in relation to Northern Ireland just now."

While details for this year’s campaign have not been revealed, it will feature a prominent rundown of filming locations in Northern Ireland and where to find them on the Discover Northern Ireland website. Last year the campaign focused on “Doors of Thrones” – using a set of 10 intricate doors, hung across a variety of locations in Northern Ireland, each telling the story of a Season 6 episode.
RELATED STORIES
Game of Thrones puts Northern Irish tourism on the map


Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a new tourism campaign reached more than 100 million people online.
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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