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NEWS
Rock and Roll Hall of Fame launches new Power of Rock experience
POSTED 30 Jun 2017 . BY Tom Anstey
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).

Created by BRC Imagination Arts, the immersive Power of Rock exhibition brings to life more than 30 years of legendary induction ceremonies through a three act pre-show, film and exhibition.



The show starts on a bridge three storeys above the building’s main atrium in the centre of the I.M. Pei-designed pyramid. There, visitors are presented with a roll call of Hall of Fame inductees, with short bursts on a digital screen from artists such as Elvis, Journey and The Who.

Fans then enter the Connor Theater, capable of accommodating up to 130 people, for the main event – a short film produced by Academy Award-winning director Jonathan Demme.

In the theatre, moving screens, concert lighting, smoke and dynamic concert-style audio recreate the experience of attending a Hall of Fame induction. The film itself was Demme’s final piece before his death in April this year, with more than 100 artists featured, including the likes of Bob Dylan, Metallica, Prince, Alice Cooper and The Beatles.

“Not only did Demme direct films like The Silence of the Lambs, but he was also one of top music documentary makers of all time,” said BRC executive creative director, Christian Lachel, speaking to Attractions Management and making reference to Stop Making Sense – a concert movie for Talking Heads shot in 1983.

“When the inductions air on TV, you see the final cut for the HBO show, which is wonderful. But there are usually 18-20 cameras filming at any one time in those inductions. We went into the vault to look at this footage, look at the different isolated cameras, look at the things people have never seen before – the little moments.

“Demme used this footage to create a rock concert feeling with moments he thought were phenomenal. That’s what the film is. It feels like a concert when you’re in there with the lighting and the film and the audio. It’s really just a special view of a master filmmaker with a love and passion for music.”

Following the show’s conclusion, guests view artefacts from the performances they have just seen, including a black-and-red suit worn by Prince and the bass guitar played by Tina Weymouth when Talking Heads were inducted in 2002.

Visitors also have the opportunity to interact with inductees and capture their own personal memories for both the Rock and Roll Hall of Fame and for social media. The ‘Say it Loud’ story booths have inductees including Deep Purple’s Glenn Hughes, Smokey Robinson, Alice Cooper and others, ‘interview’ visitors in special interactive booths.

“You come into the booth and the musician will share a story they have around music. Then they ask you to share yours,” said Lachel.

“That footage goes to your social streams packaged like it's a personal interview with this inductee. We have our first set of musicians and we’ve got more lined up for the summer. We have a lot of inductees that we’ve been talking to about doing this with.”

The Connor Theater was funded by a US$9m (€7.9m, £6.9m) contribution from Chris and Sara Connor, with Chris the executive chair of Fortune 500 company Sherwin-Williams. The Rock and Roll Hall of Fame Foundation contributed US$5m (€4.4m, £3.8m) towards the new visitor experience.

The attraction is currently undergoing a multi-year transformation led by BRC. In addition to its new Power of Rock Experience, the institution has announced a satellite site in Japan and has reimagined its Cleveland museum with new exhibits, a redesigned atrium, new visitor engagement initiatives, an outdoor live music stage and a new café. According to the Hall of Fame, this work has led to a double-digit attendance growth over the past two years.
PROJECT PROFILE:

Rock and Roll Hall of Fame
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).


RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
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NEWS
Rock and Roll Hall of Fame launches new Power of Rock experience
POSTED 30 Jun 2017 . BY Tom Anstey
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).

Created by BRC Imagination Arts, the immersive Power of Rock exhibition brings to life more than 30 years of legendary induction ceremonies through a three act pre-show, film and exhibition.



The show starts on a bridge three storeys above the building’s main atrium in the centre of the I.M. Pei-designed pyramid. There, visitors are presented with a roll call of Hall of Fame inductees, with short bursts on a digital screen from artists such as Elvis, Journey and The Who.

Fans then enter the Connor Theater, capable of accommodating up to 130 people, for the main event – a short film produced by Academy Award-winning director Jonathan Demme.

In the theatre, moving screens, concert lighting, smoke and dynamic concert-style audio recreate the experience of attending a Hall of Fame induction. The film itself was Demme’s final piece before his death in April this year, with more than 100 artists featured, including the likes of Bob Dylan, Metallica, Prince, Alice Cooper and The Beatles.

“Not only did Demme direct films like The Silence of the Lambs, but he was also one of top music documentary makers of all time,” said BRC executive creative director, Christian Lachel, speaking to Attractions Management and making reference to Stop Making Sense – a concert movie for Talking Heads shot in 1983.

“When the inductions air on TV, you see the final cut for the HBO show, which is wonderful. But there are usually 18-20 cameras filming at any one time in those inductions. We went into the vault to look at this footage, look at the different isolated cameras, look at the things people have never seen before – the little moments.

“Demme used this footage to create a rock concert feeling with moments he thought were phenomenal. That’s what the film is. It feels like a concert when you’re in there with the lighting and the film and the audio. It’s really just a special view of a master filmmaker with a love and passion for music.”

Following the show’s conclusion, guests view artefacts from the performances they have just seen, including a black-and-red suit worn by Prince and the bass guitar played by Tina Weymouth when Talking Heads were inducted in 2002.

Visitors also have the opportunity to interact with inductees and capture their own personal memories for both the Rock and Roll Hall of Fame and for social media. The ‘Say it Loud’ story booths have inductees including Deep Purple’s Glenn Hughes, Smokey Robinson, Alice Cooper and others, ‘interview’ visitors in special interactive booths.

“You come into the booth and the musician will share a story they have around music. Then they ask you to share yours,” said Lachel.

“That footage goes to your social streams packaged like it's a personal interview with this inductee. We have our first set of musicians and we’ve got more lined up for the summer. We have a lot of inductees that we’ve been talking to about doing this with.”

The Connor Theater was funded by a US$9m (€7.9m, £6.9m) contribution from Chris and Sara Connor, with Chris the executive chair of Fortune 500 company Sherwin-Williams. The Rock and Roll Hall of Fame Foundation contributed US$5m (€4.4m, £3.8m) towards the new visitor experience.

The attraction is currently undergoing a multi-year transformation led by BRC. In addition to its new Power of Rock Experience, the institution has announced a satellite site in Japan and has reimagined its Cleveland museum with new exhibits, a redesigned atrium, new visitor engagement initiatives, an outdoor live music stage and a new café. According to the Hall of Fame, this work has led to a double-digit attendance growth over the past two years.
PROJECT PROFILE:

Rock and Roll Hall of Fame
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).


RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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AM2
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NEWS
Rock and Roll Hall of Fame launches new Power of Rock experience
POSTED 30 Jun 2017 . BY Tom Anstey
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).

Created by BRC Imagination Arts, the immersive Power of Rock exhibition brings to life more than 30 years of legendary induction ceremonies through a three act pre-show, film and exhibition.



The show starts on a bridge three storeys above the building’s main atrium in the centre of the I.M. Pei-designed pyramid. There, visitors are presented with a roll call of Hall of Fame inductees, with short bursts on a digital screen from artists such as Elvis, Journey and The Who.

Fans then enter the Connor Theater, capable of accommodating up to 130 people, for the main event – a short film produced by Academy Award-winning director Jonathan Demme.

In the theatre, moving screens, concert lighting, smoke and dynamic concert-style audio recreate the experience of attending a Hall of Fame induction. The film itself was Demme’s final piece before his death in April this year, with more than 100 artists featured, including the likes of Bob Dylan, Metallica, Prince, Alice Cooper and The Beatles.

“Not only did Demme direct films like The Silence of the Lambs, but he was also one of top music documentary makers of all time,” said BRC executive creative director, Christian Lachel, speaking to Attractions Management and making reference to Stop Making Sense – a concert movie for Talking Heads shot in 1983.

“When the inductions air on TV, you see the final cut for the HBO show, which is wonderful. But there are usually 18-20 cameras filming at any one time in those inductions. We went into the vault to look at this footage, look at the different isolated cameras, look at the things people have never seen before – the little moments.

“Demme used this footage to create a rock concert feeling with moments he thought were phenomenal. That’s what the film is. It feels like a concert when you’re in there with the lighting and the film and the audio. It’s really just a special view of a master filmmaker with a love and passion for music.”

Following the show’s conclusion, guests view artefacts from the performances they have just seen, including a black-and-red suit worn by Prince and the bass guitar played by Tina Weymouth when Talking Heads were inducted in 2002.

Visitors also have the opportunity to interact with inductees and capture their own personal memories for both the Rock and Roll Hall of Fame and for social media. The ‘Say it Loud’ story booths have inductees including Deep Purple’s Glenn Hughes, Smokey Robinson, Alice Cooper and others, ‘interview’ visitors in special interactive booths.

“You come into the booth and the musician will share a story they have around music. Then they ask you to share yours,” said Lachel.

“That footage goes to your social streams packaged like it's a personal interview with this inductee. We have our first set of musicians and we’ve got more lined up for the summer. We have a lot of inductees that we’ve been talking to about doing this with.”

The Connor Theater was funded by a US$9m (€7.9m, £6.9m) contribution from Chris and Sara Connor, with Chris the executive chair of Fortune 500 company Sherwin-Williams. The Rock and Roll Hall of Fame Foundation contributed US$5m (€4.4m, £3.8m) towards the new visitor experience.

The attraction is currently undergoing a multi-year transformation led by BRC. In addition to its new Power of Rock Experience, the institution has announced a satellite site in Japan and has reimagined its Cleveland museum with new exhibits, a redesigned atrium, new visitor engagement initiatives, an outdoor live music stage and a new café. According to the Hall of Fame, this work has led to a double-digit attendance growth over the past two years.
PROJECT PROFILE:

Rock and Roll Hall of Fame
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).


RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS