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NEWS
Real Madrid plans interactive football experience in China
POSTED 18 Sep 2017 . BY Tom Anstey
Real Madrid football club has announced plans to create an interactive football experience centre as part of a major development in Zhuhai, China.

Business conglomerate the Lai Sun Group is behind the development – an integrated tourism and entertainment project called Novotown – which will, in its second phase, feature the world-first Real Madrid experience.

Utilising advanced technologies, entertainment elements and football, visitors will be able to experience a number of football encounters, managing a personalised player profile to track their progress as they move through the 12,000sq m (129,000sq ft) centre. Virtual and augmented reality will play a heavy role in the attraction, which will also include various challenges and entertainment experiences, as well as a museum chronicling Real Madrid’s history.

The design of the centre has been visualised by attractions design studio iP2Entertainment, who have showcased their vision in a series of new renderings and a video.



“We always want to share the feeling of belonging to this club and we're happy because this agreement will bring us closer to a great country like China, where we’ve had a big emotional bond for some time,” said Emilio Butragueno, club director of institutional relations for Real Madrid.

"We are grateful to the Lai Sun Group because this agreement makes it possible for Real Madrid to be even closer to our fans in China, a country that we all have in our hearts."

John Tse, head of the Novotown Project for Lai Sun Group, added: “With their expertise in football training, Real Madrid will be able to bring about highly participative and personalised sports entertainment experiences.

“The interactive football centre is instrumental to develop the culture of sports entertainment and establish a diversified range of industries to promote the region’s tourism economy. It is our aim to nurture a sporting culture, especially in the area of football, among the younger generation.”

The wider Novotown project, situated at the heart of the Hengqin New Area in Zhuhai City, covers 1.4sq km (356 acres) with the Lai Sun Group holding an 80 per cent interest in the development.

Approved in January 2015, phase one of the development will feature a Lionsgate Entertainment World, National Geographic Ultimate Explorer, attraction Healthcare and Beauty Cultural Center, multi-purpose performance hall, wedding venue, Hyatt Regency Hotel, and retail and dining options. Phase one is expected to be complete in 2018. The Real Madrid experience has a tentative opening date set for 2021.

Spanish football is proving to be a major draw for Chinese attractions developers. FC Barcelona star Lionel Messi has inspired a new theme park in Nanjing – described as “a unique global experience” that will allow visitors “to immerse themselves in all things Messi”. China’s Phoenix Group and Spanish conglomerate Mediapro are backing the project, which will have over 20 multimedia attractions.

Outside of China, Real Madrid's Cristiano Ronaldo is also involved in a number of international attractions and leisure projects, including a football-themed entertainment centre in the Middle East, developed with Indian cricketer Sachin Tendulkar; his own range of CR7 gyms, created with US-based health club chain Crunch Fitness; and a museum dedicated to himself in his hometown of Funchal, Portugal.

RELATED STORIES
Real Madrid's new stadium will be 'a Colosseum' says architect ahead of summer construction


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European Champion Real Madrid remains the richest football club in the world, according to the latest edition of the annual Deloitte Football Money League – which measures annual revenues of football clubs.
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NEWS
Real Madrid plans interactive football experience in China
POSTED 18 Sep 2017 . BY Tom Anstey
Real Madrid football club has announced plans to create an interactive football experience centre as part of a major development in Zhuhai, China.

Business conglomerate the Lai Sun Group is behind the development – an integrated tourism and entertainment project called Novotown – which will, in its second phase, feature the world-first Real Madrid experience.

Utilising advanced technologies, entertainment elements and football, visitors will be able to experience a number of football encounters, managing a personalised player profile to track their progress as they move through the 12,000sq m (129,000sq ft) centre. Virtual and augmented reality will play a heavy role in the attraction, which will also include various challenges and entertainment experiences, as well as a museum chronicling Real Madrid’s history.

The design of the centre has been visualised by attractions design studio iP2Entertainment, who have showcased their vision in a series of new renderings and a video.



“We always want to share the feeling of belonging to this club and we're happy because this agreement will bring us closer to a great country like China, where we’ve had a big emotional bond for some time,” said Emilio Butragueno, club director of institutional relations for Real Madrid.

"We are grateful to the Lai Sun Group because this agreement makes it possible for Real Madrid to be even closer to our fans in China, a country that we all have in our hearts."

John Tse, head of the Novotown Project for Lai Sun Group, added: “With their expertise in football training, Real Madrid will be able to bring about highly participative and personalised sports entertainment experiences.

“The interactive football centre is instrumental to develop the culture of sports entertainment and establish a diversified range of industries to promote the region’s tourism economy. It is our aim to nurture a sporting culture, especially in the area of football, among the younger generation.”

The wider Novotown project, situated at the heart of the Hengqin New Area in Zhuhai City, covers 1.4sq km (356 acres) with the Lai Sun Group holding an 80 per cent interest in the development.

Approved in January 2015, phase one of the development will feature a Lionsgate Entertainment World, National Geographic Ultimate Explorer, attraction Healthcare and Beauty Cultural Center, multi-purpose performance hall, wedding venue, Hyatt Regency Hotel, and retail and dining options. Phase one is expected to be complete in 2018. The Real Madrid experience has a tentative opening date set for 2021.

Spanish football is proving to be a major draw for Chinese attractions developers. FC Barcelona star Lionel Messi has inspired a new theme park in Nanjing – described as “a unique global experience” that will allow visitors “to immerse themselves in all things Messi”. China’s Phoenix Group and Spanish conglomerate Mediapro are backing the project, which will have over 20 multimedia attractions.

Outside of China, Real Madrid's Cristiano Ronaldo is also involved in a number of international attractions and leisure projects, including a football-themed entertainment centre in the Middle East, developed with Indian cricketer Sachin Tendulkar; his own range of CR7 gyms, created with US-based health club chain Crunch Fitness; and a museum dedicated to himself in his hometown of Funchal, Portugal.

RELATED STORIES
Real Madrid's new stadium will be 'a Colosseum' says architect ahead of summer construction


Redevelopment of the Santiago Bernabeu stadium, the iconic home of Spanish football club Real Madrid, looks set to begin in the summer.
Bernabeu redevelopment: Real Madrid plan given green light by the council


Spanish football giant Real Madrid has agreed a deal with the local council to redevelop its Santiago Bernabeu stadium, and the surrounding area.
Sachin Tendulkar and Cristiano Ronaldo team up for football entertainment centres


Smaaash Entertainment, an Indian visitor attractions and sports company part-owned by cricket legend Sachin Tendulkar, has recruited Real Madrid star Cristiano Ronaldo to help establish football- themed entertainment centres across the Middle East.
Real Madrid still king of football revenue, beats Man Utd to second


European Champion Real Madrid remains the richest football club in the world, according to the latest edition of the annual Deloitte Football Money League – which measures annual revenues of football clubs.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
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LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
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Salary: Competitive
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General Manager
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Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
Real Madrid plans interactive football experience in China
POSTED 18 Sep 2017 . BY Tom Anstey
Real Madrid football club has announced plans to create an interactive football experience centre as part of a major development in Zhuhai, China.

Business conglomerate the Lai Sun Group is behind the development – an integrated tourism and entertainment project called Novotown – which will, in its second phase, feature the world-first Real Madrid experience.

Utilising advanced technologies, entertainment elements and football, visitors will be able to experience a number of football encounters, managing a personalised player profile to track their progress as they move through the 12,000sq m (129,000sq ft) centre. Virtual and augmented reality will play a heavy role in the attraction, which will also include various challenges and entertainment experiences, as well as a museum chronicling Real Madrid’s history.

The design of the centre has been visualised by attractions design studio iP2Entertainment, who have showcased their vision in a series of new renderings and a video.



“We always want to share the feeling of belonging to this club and we're happy because this agreement will bring us closer to a great country like China, where we’ve had a big emotional bond for some time,” said Emilio Butragueno, club director of institutional relations for Real Madrid.

"We are grateful to the Lai Sun Group because this agreement makes it possible for Real Madrid to be even closer to our fans in China, a country that we all have in our hearts."

John Tse, head of the Novotown Project for Lai Sun Group, added: “With their expertise in football training, Real Madrid will be able to bring about highly participative and personalised sports entertainment experiences.

“The interactive football centre is instrumental to develop the culture of sports entertainment and establish a diversified range of industries to promote the region’s tourism economy. It is our aim to nurture a sporting culture, especially in the area of football, among the younger generation.”

The wider Novotown project, situated at the heart of the Hengqin New Area in Zhuhai City, covers 1.4sq km (356 acres) with the Lai Sun Group holding an 80 per cent interest in the development.

Approved in January 2015, phase one of the development will feature a Lionsgate Entertainment World, National Geographic Ultimate Explorer, attraction Healthcare and Beauty Cultural Center, multi-purpose performance hall, wedding venue, Hyatt Regency Hotel, and retail and dining options. Phase one is expected to be complete in 2018. The Real Madrid experience has a tentative opening date set for 2021.

Spanish football is proving to be a major draw for Chinese attractions developers. FC Barcelona star Lionel Messi has inspired a new theme park in Nanjing – described as “a unique global experience” that will allow visitors “to immerse themselves in all things Messi”. China’s Phoenix Group and Spanish conglomerate Mediapro are backing the project, which will have over 20 multimedia attractions.

Outside of China, Real Madrid's Cristiano Ronaldo is also involved in a number of international attractions and leisure projects, including a football-themed entertainment centre in the Middle East, developed with Indian cricketer Sachin Tendulkar; his own range of CR7 gyms, created with US-based health club chain Crunch Fitness; and a museum dedicated to himself in his hometown of Funchal, Portugal.

RELATED STORIES
Real Madrid's new stadium will be 'a Colosseum' says architect ahead of summer construction


Redevelopment of the Santiago Bernabeu stadium, the iconic home of Spanish football club Real Madrid, looks set to begin in the summer.
Bernabeu redevelopment: Real Madrid plan given green light by the council


Spanish football giant Real Madrid has agreed a deal with the local council to redevelop its Santiago Bernabeu stadium, and the surrounding area.
Sachin Tendulkar and Cristiano Ronaldo team up for football entertainment centres


Smaaash Entertainment, an Indian visitor attractions and sports company part-owned by cricket legend Sachin Tendulkar, has recruited Real Madrid star Cristiano Ronaldo to help establish football- themed entertainment centres across the Middle East.
Real Madrid still king of football revenue, beats Man Utd to second


European Champion Real Madrid remains the richest football club in the world, according to the latest edition of the annual Deloitte Football Money League – which measures annual revenues of football clubs.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS