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NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
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Coventry named UK City of Culture 2021
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Public art crucial for cities, argues designer who delivered Ai Weiwei's New York installations
One of the design team responsible for realising Ai Weiwei’s huge ‘security fence’ installations across New York has told CLADglobal the popularity of the project demonstrates why cities and developers would be “mad” not to commission creativity.
Institute of Contemporary Art opens doors to new home in Miami
The Institute of Contemporary Art (ICA) has been welcoming the first visitors to its new home this week, located in the heart of the burgeoning design district in Miami, Florida.
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LATEST JOBS
Duty Manager
Jump Arena
Salary: Competitive
Location: Luton, United Kingdom
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Paultons Park
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Location: Paultons Park, United Kingdom
Visitor Operations Team Duty Manager
Chatham Historic Dockyard Trust
Salary: £22,000 pa
Location: Chatham, United Kingdom
General Manager
Sea Life
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Location: Concord, NC, United States
Trade Sales Coordinator
Sea Life
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Legoland
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Location: Carlsbad, CA, United States



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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
Renovation work starts on Manhattan Beach's pier aquarium
A historic pier and aquarium on Manhattan Beach, California, is undergoing a major renovation after reaching its fundraising targets.
Coventry named UK City of Culture 2021
Coventry will be the third UK City of Culture following an announcement by minister for Arts, Heritage and Tourism John Glen.
Public art crucial for cities, argues designer who delivered Ai Weiwei's New York installations
One of the design team responsible for realising Ai Weiwei’s huge ‘security fence’ installations across New York has told CLADglobal the popularity of the project demonstrates why cities and developers would be “mad” not to commission creativity.
Institute of Contemporary Art opens doors to new home in Miami
The Institute of Contemporary Art (ICA) has been welcoming the first visitors to its new home this week, located in the heart of the burgeoning design district in Miami, Florida.
More news>
LATEST JOBS
Duty Manager
Jump Arena
Salary: Competitive
Location: Luton, United Kingdom
Head of Food and Beverage
Paultons Park
Salary: Competitive Salary & Benefits
Location: Paultons Park, United Kingdom
Visitor Operations Team Duty Manager
Chatham Historic Dockyard Trust
Salary: £22,000 pa
Location: Chatham, United Kingdom
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Trade Sales Coordinator
Sea Life
Salary: Competitive
Location: Minnesota, United States
Front Office Manager
Legoland
Salary: Competitive
Location: Carlsbad, CA, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS