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NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
Atlantis Sanya mega-resort and waterpark almost complete as May opening nears
One of Asia’s most anticipated waterpark projects is almost complete, with the Atlantis Sanya resort approaching its May 2018 opening date.
HLF considers change to funding methods
The Heritage Lottery Fund (HLF) is changing the way it hands out finances for British projects, with the organisation considering the introduction of loans and corporate funding objectives starting next year.
UNStudio win competition for EuropaCity's indoor/outdoor cinema complex
One of the largest ongoing leisure developments on the planet, EuropaCity in Paris, will feature a dramatic indoor/outdoor cinema embedded into the landscape, courtesy of a competition-winning design by UNStudio.
Liverpool creates action plan as Unesco threatens removal of historic city from World Heritage list
In a bid to protect its World Heritage status, the City of Liverpool and Historic England have drawn up a heritage action plan, created to navigate the threat posed by a proposed development of the city’s waterfront, which could see it struck from the Unesco register.
More news>
LATEST JOBS
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK
Educational Ranger
Center Parcs Ltd
Salary: £8.82 Per Hour
Location: Wiltshire, UK
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK



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This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


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NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
MORE NEWS
Atlantis Sanya mega-resort and waterpark almost complete as May opening nears
One of Asia’s most anticipated waterpark projects is almost complete, with the Atlantis Sanya resort approaching its May 2018 opening date.
HLF considers change to funding methods
The Heritage Lottery Fund (HLF) is changing the way it hands out finances for British projects, with the organisation considering the introduction of loans and corporate funding objectives starting next year.
UNStudio win competition for EuropaCity's indoor/outdoor cinema complex
One of the largest ongoing leisure developments on the planet, EuropaCity in Paris, will feature a dramatic indoor/outdoor cinema embedded into the landscape, courtesy of a competition-winning design by UNStudio.
Liverpool creates action plan as Unesco threatens removal of historic city from World Heritage list
In a bid to protect its World Heritage status, the City of Liverpool and Historic England have drawn up a heritage action plan, created to navigate the threat posed by a proposed development of the city’s waterfront, which could see it struck from the Unesco register.
More news>
LATEST JOBS
Theme Park Resort Duty Manager - Operations
Gulliver's Theme Park
Salary: Competitive
Location: Matlock Bath, Matlock, UK
Educational Ranger
Center Parcs Ltd
Salary: £8.82 Per Hour
Location: Wiltshire, UK
Activity Instructor
Girlguiding UK
Salary: Competitive
Location: London, UK
Head Lifeguard/ Duty Officer
Brean Splash
Salary: Hourly rate up to £8.50 per hour - 44 hours per week
Location: Somerset, UK
Pool Manager
Brean Splash
Salary: £21,000 - £26,000 per annum
Location: Somerset, UK
Tour Operations Manager
The Football Association
Salary: Competitive Salary
Location: Wembley, UK



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

NEWS
IP business booming as touring exhibitions draw visitors
POSTED 09 Oct 2017 . BY Tom Anstey
The trend for turning global IPs into touring edutainment experiences is on the up, according to one of the men helping to drive the movement as its popularity continues to swell.

Eddie Newquist, who is executive vice president for exhibitions and event creator GES, has worked with some of the world’s biggest brands, including the likes of Game of Thrones, Harry Potter and Avatar.

In his role, he has taken the brand appeal of these IPs, creating travelling exhibitions to offer visitors a glimpse inside these worlds from film, literature, television and video games.

“The sector is in a time of growth and that’s due to a number of reasons,” said Newquist, speaking to Attractions Management.

“From the improving economy to people’s desires for well-rounded, entertaining and educational experiences, there’s high demand from consumers, venue owners and promoters to host branded experiences that will drive attendance, revenue and profits.”

IPs are big business in the attractions sector, with the likes of Disney’s Bob Iger saying its acquired brands such as Star Wars and Marvel are crucial to growing its business, while “world-first” exhibitions featuring everything from the science behind Pixar to The Rolling Stones in an attempt to increase visitor numbers at venues worldwide.

“At GES, we are seeing growth in branded attractions, interpretive centres, touring entertainment properties and corporate visitor centres,” said Newquist.

“Finding the right brand and partner is the most challenging part of the equation. Ultimately guest satisfaction drives success, with many of our personnel coming from the design and fabrication sectors, with a high level of experience in education theatre, interactives and storytelling. That helps us exceed expectations.”

For more from Eddie Newquist and for more on touring exhibitions – including the new Downton Abbey tour, which recently debuted in Singapore – read the latest edition of Attractions Management, available here.
RELATED STORIES
Walking Dead to invade Thorpe Park as operator confirms IP for popular Fright Nights


Earlier this year Thorpe Park promised to “up the ante” in the lead up to Halloween, and the operator has delivered, confirming plans to bring global IP The Walking Dead to the park for its popular Fright Night events.
Star Wars hotel, Pixar Pier and Mickey Mouse ride among D23 announcements


Disney has announced a slew of new additions for its parks worldwide, including a Star Wars hotel, Marvel and Pixar attractions, and the very first ride for the company's iconic figurehead, Mickey Mouse.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
IPs and investment key to growing parks business, says Iger


Disney chair Bob Iger has said that the company must continue to incorporate its most popular IPs into its parks in order to help grow its business.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS