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NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


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Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
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The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
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Salary: £30,000
Location: Manchester, United Kingdom
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AM2.jobs - Attractions Jobs & News
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NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


Cartoon sensation Peppa Pig will be the star of Leolandia’s latest attraction when the Italian theme park reopens for the season on 28 March.
MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


Cartoon sensation Peppa Pig will be the star of Leolandia’s latest attraction when the Italian theme park reopens for the season on 28 March.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS