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NEWS
VisitBritain targets more US visitors to Birmingham and Midlands
POSTED 09 Nov 2017 . BY Alice Davis
A marketing initiative spearheaded by VisitBritain hopes to attract more US and overseas tourists to Birmingham and the surrounding region.

The gateway campaign comes as Birmingham Airport increases flights to US destinations on Norwegian low-cost carrier Primera Air. From 2018, the service will include regular flights between Birmingham and Boston, New York/Newark, and Toronto in Canada.

The campaign will highlight the Midlands’ world-class shopping, historic and cultural attractions and nearby countryside and rural villages.

Birmingham Airport is working with VisitBritain, the official Great Britain tourism board, on the promotion, as well as West Midlands Growth Company, Shakespeare’s England and Marketing Peak District & Derbyshire.

“Increasing regional connectivity not only makes it easier for visitors to see more of Britain, the West Midlands and the Peak District, it boosts economic growth, and helps keep us an attractive destination in this fiercely competitive global market,” said VisitBritain commercial director Carol Dray.

Last year set a record for inbound tourism to Britain on visits and spend, with 37.6 million visits, up four per cent on 2015. Visitors spent £22.5bn (US$29.8bn, €25.1bn), up two per cent. Tourism from the US has been rising, with close to two million visits made from the US to the UK in the first half of 2017, a 31 per cent increase on the same period last year.

“Birmingham and its surrounding areas have become increasingly popular tourist destinations, attracting some 1.5 million international visitors in 2015,” said West Midlands Growth Company head of marketing Emma Gray. “By working in partnership with our destination partners we will be in an even stronger position to attract more visitors to the region, increasing economic development and growth.”

Just two weeks ago, VisitBritain announced a new tourism campaign inspired by the upcoming release of Paddington 2.
RELATED STORIES
VisitBritain turns to Paddington in latest promotional campaign


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Overseas visits to the UK hit a record 23 million in the first seven months of the year, according to new figures from VisitBritain.
Tourism industry launches strategy to boost growth post-Brexit


The Tourism Sector Deal – a strategic plan developed by a consortium of leading tourism organisations – has been launched to help grow tourism in the UK post-Brexit.
£2.5m ‘staycation’ campaign to target young UK adults


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NEWS
VisitBritain targets more US visitors to Birmingham and Midlands
POSTED 09 Nov 2017 . BY Alice Davis
A marketing initiative spearheaded by VisitBritain hopes to attract more US and overseas tourists to Birmingham and the surrounding region.

The gateway campaign comes as Birmingham Airport increases flights to US destinations on Norwegian low-cost carrier Primera Air. From 2018, the service will include regular flights between Birmingham and Boston, New York/Newark, and Toronto in Canada.

The campaign will highlight the Midlands’ world-class shopping, historic and cultural attractions and nearby countryside and rural villages.

Birmingham Airport is working with VisitBritain, the official Great Britain tourism board, on the promotion, as well as West Midlands Growth Company, Shakespeare’s England and Marketing Peak District & Derbyshire.

“Increasing regional connectivity not only makes it easier for visitors to see more of Britain, the West Midlands and the Peak District, it boosts economic growth, and helps keep us an attractive destination in this fiercely competitive global market,” said VisitBritain commercial director Carol Dray.

Last year set a record for inbound tourism to Britain on visits and spend, with 37.6 million visits, up four per cent on 2015. Visitors spent £22.5bn (US$29.8bn, €25.1bn), up two per cent. Tourism from the US has been rising, with close to two million visits made from the US to the UK in the first half of 2017, a 31 per cent increase on the same period last year.

“Birmingham and its surrounding areas have become increasingly popular tourist destinations, attracting some 1.5 million international visitors in 2015,” said West Midlands Growth Company head of marketing Emma Gray. “By working in partnership with our destination partners we will be in an even stronger position to attract more visitors to the region, increasing economic development and growth.”

Just two weeks ago, VisitBritain announced a new tourism campaign inspired by the upcoming release of Paddington 2.
RELATED STORIES
VisitBritain turns to Paddington in latest promotional campaign


VisitBritain is turning to a bear from Peru to boost tourism, with a new film campaign inspired by the upcoming release of Paddington 2.
UK sees record tourist numbers as exchange rate falls


Overseas visits to the UK hit a record 23 million in the first seven months of the year, according to new figures from VisitBritain.
Tourism industry launches strategy to boost growth post-Brexit


The Tourism Sector Deal – a strategic plan developed by a consortium of leading tourism organisations – has been launched to help grow tourism in the UK post-Brexit.
£2.5m ‘staycation’ campaign to target young UK adults


VisitBritain as launched a UK-wide campaign to encourage the country’s young adult population to take their holiday at home.
MORE NEWS
National Aquarium worth more than US$450m to Maryland’s economy, study shows
The National Aquarium in Baltimore, Maryland, is the catalyst for US$455m (€386m, £345m) in economic activity across the state every year, a new study has shown.
IAAPA 2017: Brass Ring winners announced
IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
Shaun the Sheep gets foothold in Japan's attractions market
Aardman has opened two Shaun the Sheep Family Farms in Japan, with one in Osaka and one in the east coast city of Sendai, Miyagi Prefecture.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project
Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
More news>
LATEST JOBS
Chief Executive
Bristol Zoological Society
Salary: Competitive
Location: Bristol, United Kingdom
Visitor Experience and Site Support Manager
Woburn Safari Park
Salary: Competitive
Location: Woburn, United Kingdom
Head of Marketing
Blackpool Tower
Salary: Competitive
Location: Blackpool, United Kingdom
Centre Assistants - Lee Valley VeloPark
Vibrant Partnerships
Salary: Competitive Hourly Rate
Location: Olympic Park, London
Heritage Capital Project Manager
Tees Valley Combined Authority
Salary: £45,994 - £48,645 per annum
Location: Stockton-on-Tees, United Kingdom
Retail Operations Manager
Crealy Great Adventure Park and Resort
Salary: Up to £30,000 pa
Location: Exeter, United Kingdom



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
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NEWS
VisitBritain targets more US visitors to Birmingham and Midlands
POSTED 09 Nov 2017 . BY Alice Davis
A marketing initiative spearheaded by VisitBritain hopes to attract more US and overseas tourists to Birmingham and the surrounding region.

The gateway campaign comes as Birmingham Airport increases flights to US destinations on Norwegian low-cost carrier Primera Air. From 2018, the service will include regular flights between Birmingham and Boston, New York/Newark, and Toronto in Canada.

The campaign will highlight the Midlands’ world-class shopping, historic and cultural attractions and nearby countryside and rural villages.

Birmingham Airport is working with VisitBritain, the official Great Britain tourism board, on the promotion, as well as West Midlands Growth Company, Shakespeare’s England and Marketing Peak District & Derbyshire.

“Increasing regional connectivity not only makes it easier for visitors to see more of Britain, the West Midlands and the Peak District, it boosts economic growth, and helps keep us an attractive destination in this fiercely competitive global market,” said VisitBritain commercial director Carol Dray.

Last year set a record for inbound tourism to Britain on visits and spend, with 37.6 million visits, up four per cent on 2015. Visitors spent £22.5bn (US$29.8bn, €25.1bn), up two per cent. Tourism from the US has been rising, with close to two million visits made from the US to the UK in the first half of 2017, a 31 per cent increase on the same period last year.

“Birmingham and its surrounding areas have become increasingly popular tourist destinations, attracting some 1.5 million international visitors in 2015,” said West Midlands Growth Company head of marketing Emma Gray. “By working in partnership with our destination partners we will be in an even stronger position to attract more visitors to the region, increasing economic development and growth.”

Just two weeks ago, VisitBritain announced a new tourism campaign inspired by the upcoming release of Paddington 2.
RELATED STORIES
VisitBritain turns to Paddington in latest promotional campaign


VisitBritain is turning to a bear from Peru to boost tourism, with a new film campaign inspired by the upcoming release of Paddington 2.
UK sees record tourist numbers as exchange rate falls


Overseas visits to the UK hit a record 23 million in the first seven months of the year, according to new figures from VisitBritain.
Tourism industry launches strategy to boost growth post-Brexit


The Tourism Sector Deal – a strategic plan developed by a consortium of leading tourism organisations – has been launched to help grow tourism in the UK post-Brexit.
£2.5m ‘staycation’ campaign to target young UK adults


VisitBritain as launched a UK-wide campaign to encourage the country’s young adult population to take their holiday at home.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS