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NEWS
IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs
POSTED 20 Nov 2017 . BY Tom Anstey
Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.

Recently celebrating the launch of his latest Disney project – Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom – Rhode said that creators of attractions based on film IPs such as Avatar or Star Wars must consider format in the theatre versus format in the theme park realm.

“We build story worlds, not necessarily story plots,” said Rohde, speaking as part of the IAAPA Legends Panel.

“A film is a format that allows you to explore the character-based side of the storytelling world. You follow characters through a plot and it takes about 90 minutes to do. What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

According to Rohde, who joined Walt Disney Imagineering in 1980 during the development of Epcot, the main trap attractions creators can fall into when working with a film IP is recreating a world but not including the visitor as an active part of that world.

“When you go into a theatre to watch a movie you’re rendered pretty much inert,” he said.

“You sit in the dark, in the quiet, and you watch something happen to somebody else. A lot of our emotional attachment to the story comes from the things that happen to this person. But it takes time. It’s not done well in the first two minutes like it might be in a theme park, it’s done well over an hour-and-a-half.

“When I go into a park, I’m up on my feet, my body is moving though space either under my own volition or in a vehicle. In the theme park, I’m anything but inert. I don’t have the spare mental framework to pay attention to what’s happening to some other person, I’m paying attention to what’s happening to me.

“The whole meaning of the story has to turn upside down now and we have to figure out what it is about this world that could ever be meaningful to a person who is experiencing it directly as something happening to them.”

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
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IAAPA 2017: Expo breaks records as 39,000 descend on Orlando


This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.
IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
IAAPA 2017 Exclusive: Frontgrid announces two new product launches


Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
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NEWS
IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs
POSTED 20 Nov 2017 . BY Tom Anstey
Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.

Recently celebrating the launch of his latest Disney project – Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom – Rhode said that creators of attractions based on film IPs such as Avatar or Star Wars must consider format in the theatre versus format in the theme park realm.

“We build story worlds, not necessarily story plots,” said Rohde, speaking as part of the IAAPA Legends Panel.

“A film is a format that allows you to explore the character-based side of the storytelling world. You follow characters through a plot and it takes about 90 minutes to do. What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

According to Rohde, who joined Walt Disney Imagineering in 1980 during the development of Epcot, the main trap attractions creators can fall into when working with a film IP is recreating a world but not including the visitor as an active part of that world.

“When you go into a theatre to watch a movie you’re rendered pretty much inert,” he said.

“You sit in the dark, in the quiet, and you watch something happen to somebody else. A lot of our emotional attachment to the story comes from the things that happen to this person. But it takes time. It’s not done well in the first two minutes like it might be in a theme park, it’s done well over an hour-and-a-half.

“When I go into a park, I’m up on my feet, my body is moving though space either under my own volition or in a vehicle. In the theme park, I’m anything but inert. I don’t have the spare mental framework to pay attention to what’s happening to some other person, I’m paying attention to what’s happening to me.

“The whole meaning of the story has to turn upside down now and we have to figure out what it is about this world that could ever be meaningful to a person who is experiencing it directly as something happening to them.”

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando


This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.
IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
IAAPA 2017 Exclusive: Frontgrid announces two new product launches


Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
A Ferris wheel in Malaysia will become the world’s highest when it opens as part of the under-construction 78-storey M101 Skywheel in Kuala Lumpur.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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NEWS
IAAPA 17: Disney legend Joe Rohde reveals secrets to storytelling with IPs
POSTED 20 Nov 2017 . BY Tom Anstey
Veteran Walt Disney Imagineer Joe Rohde has revealed his secret to storytelling in theme parks, saying that to successfully utilise an IP, attractions creators must put visitors at the centre of their own immersive fantasy world.

Recently celebrating the launch of his latest Disney project – Pandora ‘The World of Avatar’ at Orlando’s Animal Kingdom – Rhode said that creators of attractions based on film IPs such as Avatar or Star Wars must consider format in the theatre versus format in the theme park realm.

“We build story worlds, not necessarily story plots,” said Rohde, speaking as part of the IAAPA Legends Panel.

“A film is a format that allows you to explore the character-based side of the storytelling world. You follow characters through a plot and it takes about 90 minutes to do. What we do is much more about direct experiences – what could and is going to happen to you inside this world where these things also happened to those characters.”

According to Rohde, who joined Walt Disney Imagineering in 1980 during the development of Epcot, the main trap attractions creators can fall into when working with a film IP is recreating a world but not including the visitor as an active part of that world.

“When you go into a theatre to watch a movie you’re rendered pretty much inert,” he said.

“You sit in the dark, in the quiet, and you watch something happen to somebody else. A lot of our emotional attachment to the story comes from the things that happen to this person. But it takes time. It’s not done well in the first two minutes like it might be in a theme park, it’s done well over an hour-and-a-half.

“When I go into a park, I’m up on my feet, my body is moving though space either under my own volition or in a vehicle. In the theme park, I’m anything but inert. I don’t have the spare mental framework to pay attention to what’s happening to some other person, I’m paying attention to what’s happening to me.

“The whole meaning of the story has to turn upside down now and we have to figure out what it is about this world that could ever be meaningful to a person who is experiencing it directly as something happening to them.”

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando


This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.
IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
IAAPA 2017 Exclusive: Frontgrid announces two new product launches


Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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