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NEWS
Exclusive: Orlando mayor Buddy Dyer on tourism and the city becoming its own brand
POSTED 13 Dec 2017 . BY Tom Anstey
Orlando’s mayor has spoken about the importance of tourism to the theme park capital’s economy, making the city its own brand with attractions feeding back into its economy.

In an exclusive interview with Attractions Management, Buddy Dyer – who has been re-elected as mayor four times since 2003 – spoke about how Orlando works with its major theme park operators and how that supports the city’s wider development and growth.

“Tourism is the single most important piece of our economic pie, with one in every three jobs touched by our tourism community,” said Dyer.

“You can go anywhere in the world and people will know Orlando. In its own right, it’s a fantastic brand name and that brand is so good because of tourism.”

In 2016, Orlando welcomed a record 66 million visitors, making it the most-visited destination in the US. Of those visitors, 5.5 million were international and 60.5 million were domestic travellers. The volume of visitors has been driven largely by the area’s theme parks, with Orlando boasting six of the 10 most visited parks in the world.

“The market continues to increase in volume and our attractions continue to add to, and renew their offering,” said Dyer. “What they’re in the business of now is not finding the first-time visitor, but bringing back returning tourists.”

Dyer praised major operators such as Disney and Universal, calling them excellent “corporate citizens”, with taxes helping to generate new revenue sources for Orlando.

“Universal is the largest employer and largest taxpayer within the city limits of Orlando, and Disney is the largest single-site employer in the country,” he said.

“I’m interacting with them on a daily basis on things that involve the greater community or the greater region – one, for instance, being the tourist development tax.”

The tax, which applies to all of Orange County, Florida, is a bed tax charged at US$0.06 (€0.05, £0.04) for every dollar earned. That tax generates around US$260m (€221.4m, £194.6m) a year for Orlando.

When the city built its three new venues in the Downtown area – the performing arts centre, the Amway Centre and the Camping World Stadium – about half of the US$1.2bn (€1bn, £898m) capital investment was generated through the tourism development tax.

The area is currently developing US$10bn (€8.51bn, £7.48bn) of transport infrastructure in an attempt to boost transport links domestically and in the city itself – including the redevelopment of Florida highway the I4, the Beltway around Orlando, and an expansion of the SunRail system, which runs from Miami through to Orlando International Airport.

“We continue to improve our tourism infrastructure, which in turn benefits Orlando even more,” said Dyer. “The tourism community has been extremely good to us in terms of supporting community assets. Tourism doesn’t just support tourism, it supports everything.”
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Disney delivers 'the impossible' with debut of Avatar land at Animal Kingdom


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NEWS
Exclusive: Orlando mayor Buddy Dyer on tourism and the city becoming its own brand
POSTED 13 Dec 2017 . BY Tom Anstey
Orlando’s mayor has spoken about the importance of tourism to the theme park capital’s economy, making the city its own brand with attractions feeding back into its economy.

In an exclusive interview with Attractions Management, Buddy Dyer – who has been re-elected as mayor four times since 2003 – spoke about how Orlando works with its major theme park operators and how that supports the city’s wider development and growth.

“Tourism is the single most important piece of our economic pie, with one in every three jobs touched by our tourism community,” said Dyer.

“You can go anywhere in the world and people will know Orlando. In its own right, it’s a fantastic brand name and that brand is so good because of tourism.”

In 2016, Orlando welcomed a record 66 million visitors, making it the most-visited destination in the US. Of those visitors, 5.5 million were international and 60.5 million were domestic travellers. The volume of visitors has been driven largely by the area’s theme parks, with Orlando boasting six of the 10 most visited parks in the world.

“The market continues to increase in volume and our attractions continue to add to, and renew their offering,” said Dyer. “What they’re in the business of now is not finding the first-time visitor, but bringing back returning tourists.”

Dyer praised major operators such as Disney and Universal, calling them excellent “corporate citizens”, with taxes helping to generate new revenue sources for Orlando.

“Universal is the largest employer and largest taxpayer within the city limits of Orlando, and Disney is the largest single-site employer in the country,” he said.

“I’m interacting with them on a daily basis on things that involve the greater community or the greater region – one, for instance, being the tourist development tax.”

The tax, which applies to all of Orange County, Florida, is a bed tax charged at US$0.06 (€0.05, £0.04) for every dollar earned. That tax generates around US$260m (€221.4m, £194.6m) a year for Orlando.

When the city built its three new venues in the Downtown area – the performing arts centre, the Amway Centre and the Camping World Stadium – about half of the US$1.2bn (€1bn, £898m) capital investment was generated through the tourism development tax.

The area is currently developing US$10bn (€8.51bn, £7.48bn) of transport infrastructure in an attempt to boost transport links domestically and in the city itself – including the redevelopment of Florida highway the I4, the Beltway around Orlando, and an expansion of the SunRail system, which runs from Miami through to Orlando International Airport.

“We continue to improve our tourism infrastructure, which in turn benefits Orlando even more,” said Dyer. “The tourism community has been extremely good to us in terms of supporting community assets. Tourism doesn’t just support tourism, it supports everything.”
RELATED STORIES
Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
Exclusive: Dubai on target to become Orlando 2.0, says Worlds of Adventure CEO


Dubai is still in the early stages but is definitely on track to achieve the status of ‘Orlando 2.0’ – that’s the opinion of IMG Worlds of Adventure CEO, Lennard Otto.
Disney delivers 'the impossible' with debut of Avatar land at Animal Kingdom


Disney has celebrated the launch of its new Avatar land at Animal Kingdom with the operator marking the occasion by hosting a ‘Dedication of Pandora’ at the Orlando theme park.
TEA teaming up with Orlando City for tailgate event


The Themed Entertainment Association (TEA) is asking its members its members to don the purple of Orlando City Soccer Club next week as it hosts the second annual TEA Tailgates party.
MORE NEWS
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
World's highest Ferris wheel to sit atop RM2.2bn FA Porsche building
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LATEST JOBS
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Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
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Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
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Salary: Competitive
Location: Winter Haven, FL, United States
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Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
Exclusive: Orlando mayor Buddy Dyer on tourism and the city becoming its own brand
POSTED 13 Dec 2017 . BY Tom Anstey
Orlando’s mayor has spoken about the importance of tourism to the theme park capital’s economy, making the city its own brand with attractions feeding back into its economy.

In an exclusive interview with Attractions Management, Buddy Dyer – who has been re-elected as mayor four times since 2003 – spoke about how Orlando works with its major theme park operators and how that supports the city’s wider development and growth.

“Tourism is the single most important piece of our economic pie, with one in every three jobs touched by our tourism community,” said Dyer.

“You can go anywhere in the world and people will know Orlando. In its own right, it’s a fantastic brand name and that brand is so good because of tourism.”

In 2016, Orlando welcomed a record 66 million visitors, making it the most-visited destination in the US. Of those visitors, 5.5 million were international and 60.5 million were domestic travellers. The volume of visitors has been driven largely by the area’s theme parks, with Orlando boasting six of the 10 most visited parks in the world.

“The market continues to increase in volume and our attractions continue to add to, and renew their offering,” said Dyer. “What they’re in the business of now is not finding the first-time visitor, but bringing back returning tourists.”

Dyer praised major operators such as Disney and Universal, calling them excellent “corporate citizens”, with taxes helping to generate new revenue sources for Orlando.

“Universal is the largest employer and largest taxpayer within the city limits of Orlando, and Disney is the largest single-site employer in the country,” he said.

“I’m interacting with them on a daily basis on things that involve the greater community or the greater region – one, for instance, being the tourist development tax.”

The tax, which applies to all of Orange County, Florida, is a bed tax charged at US$0.06 (€0.05, £0.04) for every dollar earned. That tax generates around US$260m (€221.4m, £194.6m) a year for Orlando.

When the city built its three new venues in the Downtown area – the performing arts centre, the Amway Centre and the Camping World Stadium – about half of the US$1.2bn (€1bn, £898m) capital investment was generated through the tourism development tax.

The area is currently developing US$10bn (€8.51bn, £7.48bn) of transport infrastructure in an attempt to boost transport links domestically and in the city itself – including the redevelopment of Florida highway the I4, the Beltway around Orlando, and an expansion of the SunRail system, which runs from Miami through to Orlando International Airport.

“We continue to improve our tourism infrastructure, which in turn benefits Orlando even more,” said Dyer. “The tourism community has been extremely good to us in terms of supporting community assets. Tourism doesn’t just support tourism, it supports everything.”
RELATED STORIES
Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
Exclusive: Dubai on target to become Orlando 2.0, says Worlds of Adventure CEO


Dubai is still in the early stages but is definitely on track to achieve the status of ‘Orlando 2.0’ – that’s the opinion of IMG Worlds of Adventure CEO, Lennard Otto.
Disney delivers 'the impossible' with debut of Avatar land at Animal Kingdom


Disney has celebrated the launch of its new Avatar land at Animal Kingdom with the operator marking the occasion by hosting a ‘Dedication of Pandora’ at the Orlando theme park.
TEA teaming up with Orlando City for tailgate event


The Themed Entertainment Association (TEA) is asking its members its members to don the purple of Orlando City Soccer Club next week as it hosts the second annual TEA Tailgates party.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS