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€5bn to be invested into Italian heritage and tourism
POSTED 28 Feb 2018 . BY Tom Anstey
The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects
Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.

In a deal signed last month, Intesa Sanpaolo will use a large chunk of the financial package for restoration and redevelopment projects, making more buildings available for cultural use over the next three years.

Called the “Pact for Tourism 4.0”, the funding will also include money for training workers in the tourism sector, technological innovation, and modernisation of tourist accommodation.

“I'm really happy with this agreement which marks a change of direction in how tourism is dealt with; a sector in which we not only have to get out of a crisis, but also to steer a strong growth,” said the country’s minister for culture, Dario Franceschini.

"I say to entrepreneurs: invest in tourism. There's a need for both the public and private sectors to play their part."

According to its government, Italy’s tourism sector is worth an estimated €185bn (US$226.1bn, £163.3bn) a year, making up 11.8 per cent of the country’s GDP and 12.8 per cent of all employment in the country. In 2017, 117 million people visited Italy, with 403 million total overnight stays.

The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects.

In 2016, the government announced two major investments into the country’s heritage sites, earmarking €1bn (US$1.2bn, £883m) for cultural investments on projects across the country in addition to €300m (US$366.7m, £264.8m) to protect its most important heritage sites in need of restoration. Later that year, the government launched a campaign for the historic city of Rome, seeking €436m (US$532.9m, £384.9m) from corporate sponsors and donors to help restore historic sites in the city. Also during that year, the culture ministry announced plans to provide high-speed internet access at all of its 51 Unesco World Heritage Sites in an effort to boost its culture offering.

Last year, the government offered to give away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction, in the hopes that the scheme would breathe new life into disused public buildings, including castles, farmhouses and monasteries.

Among the projects currently undergoing work, 2018 will see the completion of the restoration of the historic Rome Colosseum. Costing €25m (US$30.6m, £22m), the first phase of restoration included the surface cleaning of the northern and southern façades, and removing dirt and gunge created mainly by vehicle pollution, which gave the Colosseum a darkened look. Phase two of the restoration included work on the Colosseum’s underground vaults and passages – the areas where gladiators would wait before they entered the arena. By the end of this year, the arena’s floor will also be replaced with one that could support modern-day entertainment, potentially turning the cultural icon into an entertainment landmark, according to the culture ministry.
RELATED STORIES
  Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
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The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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NEWS
€5bn to be invested into Italian heritage and tourism
POSTED 28 Feb 2018 . BY Tom Anstey
The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects
Italy’s biggest bank will inject €5bn (€6.1bn, £4.4bn) into the country’s heritage and tourism sectors, following a landmark deal with the country’s culture ministry to invest in projects over the next three years.

In a deal signed last month, Intesa Sanpaolo will use a large chunk of the financial package for restoration and redevelopment projects, making more buildings available for cultural use over the next three years.

Called the “Pact for Tourism 4.0”, the funding will also include money for training workers in the tourism sector, technological innovation, and modernisation of tourist accommodation.

“I'm really happy with this agreement which marks a change of direction in how tourism is dealt with; a sector in which we not only have to get out of a crisis, but also to steer a strong growth,” said the country’s minister for culture, Dario Franceschini.

"I say to entrepreneurs: invest in tourism. There's a need for both the public and private sectors to play their part."

According to its government, Italy’s tourism sector is worth an estimated €185bn (US$226.1bn, £163.3bn) a year, making up 11.8 per cent of the country’s GDP and 12.8 per cent of all employment in the country. In 2017, 117 million people visited Italy, with 403 million total overnight stays.

The Italian government has paid significant attention to the maintenance and restoration of its heritage sites in recent years, designating billions of euros to heritage projects.

In 2016, the government announced two major investments into the country’s heritage sites, earmarking €1bn (US$1.2bn, £883m) for cultural investments on projects across the country in addition to €300m (US$366.7m, £264.8m) to protect its most important heritage sites in need of restoration. Later that year, the government launched a campaign for the historic city of Rome, seeking €436m (US$532.9m, £384.9m) from corporate sponsors and donors to help restore historic sites in the city. Also during that year, the culture ministry announced plans to provide high-speed internet access at all of its 51 Unesco World Heritage Sites in an effort to boost its culture offering.

Last year, the government offered to give away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction, in the hopes that the scheme would breathe new life into disused public buildings, including castles, farmhouses and monasteries.

Among the projects currently undergoing work, 2018 will see the completion of the restoration of the historic Rome Colosseum. Costing €25m (US$30.6m, £22m), the first phase of restoration included the surface cleaning of the northern and southern façades, and removing dirt and gunge created mainly by vehicle pollution, which gave the Colosseum a darkened look. Phase two of the restoration included work on the Colosseum’s underground vaults and passages – the areas where gladiators would wait before they entered the arena. By the end of this year, the arena’s floor will also be replaced with one that could support modern-day entertainment, potentially turning the cultural icon into an entertainment landmark, according to the culture ministry.
RELATED STORIES
Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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