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NEWS
Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
LATEST JOBS
Director of Operations
Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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NEWS
Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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