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NEWS
Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

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Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
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Salary: £30,000
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This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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NEWS
Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

MORE NEWS
Revealed: Opening date for Scotland's first design museum, created by Kengo Kuma
V&A Dundee, Scotland’s first design museum, will open to the public on Saturday 15 September 2018, it has been revealed.
Norwegian brewery partners with COBE to create Stavanger waterfront attraction
Danish architects COBE and Norwegian beer maker Lervig have unveiled plans for a major waterfront visitor centre and brewery in Stavanger, Norway.
Designs revealed for new aquatics centre on an artificial quay in Copenhagen’s harbour
Stunning designs have been revealed for Copenhagen's new Water Culture Centre, which will feature outdoor and indoor pools, waterfalls, harbour baths and sports facilities.
Bayeux Tapestry coming to Britain for first time in 950 years
The Bayeux Tapestry is set to be loaned to a British museum for the first time in nearly a millennium.
More news>
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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NEWS
Earth, wind, fire and water explored in Belgium
POSTED 24 May 2004 . BY
Merlin Entertainments has launched its latest attraction – the £6m (8.55m euro) Earth Explorer – in Belgium.

Opening to the public for the first time over the weekend, the 3,000sq m Earth Explorer is based around the planet’s four key elements, earth, wind, fire and water.

It uses a mixture of interactive exhibits and simulations to place visitors at the centre of events such as earthquakes and tornadoes – including sending them back to Kansas in the 1950s to experience a twister like the one that sent Dorothy to the land of Oz or on a boat ride simulating a journey into an underground cavern of molten lava.

The centre has been created with the help of Belgian astronaut, Dirk Frimout, to present a journey around the planet showing the power of its elemental forces.

Nick Varney, chief executive of Merlin Entertainments – which also operates the Sea Life and Dungeon network – said: “Earth Explorer is a first, no other attraction covers this subject in such an interactive way.

“Selling science is notoriously difficult, but Merlin’s established experience of successfully mixing fun and education within a profitable attraction makes Earth Explorer such a natural fit for our brand portfolio.”

Merlin plans to open five more Earth Explorer centres by the end of the decade, at least one of which will be in the UK.

The Belgian site is currently being complemented by an exhibition of 50 nature photographs taken by National Geographic.

 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS