PRODUCT NEWS
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Accesso’s Steve Brown reveals Prism |
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09 Jun 2017 . BY Lauren Heath-Jones |
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Prism collects data on guest behaviour in real time, which can be used to improve the guest expierence |
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There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?
“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says.
“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”
Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.
“This is truly the new standard in smart-park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”
Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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DIARY |
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