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Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
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Sonic the Hedgehog turns 26
To celebrate Sonic the Hedgehog’s 26th birthday Sega has launched Sonic Baby Air Hockey, a classic air hockey game reimagined for younger children.
Triotech partners with AMC for Fear the Walking Dead Survival
Triotech has partnered with American broadcasting company AMC to create a new attraction at the Fremont Street Experience in Las Vegas.
Picsolve announces collaboration with Merlin Entertainment
Picsolve has collaborated with Merlin Entertainment on its newest attraction, Little Big City, Berlin.
Consumer Expectations: The Driving Force Behind Digital in Leisure
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.
MORE PRODUCTS >
LATEST JOBS
Forest Centre Manager
Forestry Commission
Salary: £29,401 - £32,486
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JORVIK Viking Centre
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Location: York, United Kingdom
Programmes and Events National Manager
The Wildfowl and Wetlands Trust
Salary: £22,680 to £28,350 pa
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Creative Media Assistant
Merlin Entertainments Group
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Location: London, United Kingdom
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The Dungeons
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Location: Edinburgh, United Kingdom
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
Sonic the Hedgehog turns 26
To celebrate Sonic the Hedgehog’s 26th birthday Sega has launched Sonic Baby Air Hockey, a classic air hockey game reimagined for younger children.
Triotech partners with AMC for Fear the Walking Dead Survival
Triotech has partnered with American broadcasting company AMC to create a new attraction at the Fremont Street Experience in Las Vegas.
Picsolve announces collaboration with Merlin Entertainment
Picsolve has collaborated with Merlin Entertainment on its newest attraction, Little Big City, Berlin.
Consumer Expectations: The Driving Force Behind Digital in Leisure
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.
MORE PRODUCTS >
LATEST JOBS
Forest Centre Manager
Forestry Commission
Salary: £29,401 - £32,486
Location: Wendover, United Kingdom
Exhibitions Manager
JORVIK Viking Centre
Salary: £20,000 per year
Location: York, United Kingdom
Programmes and Events National Manager
The Wildfowl and Wetlands Trust
Salary: £22,680 to £28,350 pa
Location: Slimbridge, United Kingdom
Creative Media Assistant
Merlin Entertainments Group
Salary: Competitive
Location: London, United Kingdom
Technical Manager
The Dungeons
Salary: Competitive
Location: Edinburgh, United Kingdom
Head of PR and Media Relations
Alton Towers Theme Park
Salary: Competitive
Location: Staffordshire, United Kingdom



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
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SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS