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SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
Aquatic Development Group appoints new president
Aquatic Development Group (ADG) has named Jim Dunn as its new president. Dunn, who has served as the company’s executive vice-president since 1988, replaces former president and CEO Ken Ellis, who will stay on in his role as CEO.
Universal Resort's new projection show to light up Hogwarts Castle
Universal Orlando Resort is set to unveil a spectacular new experience at The Wizarding World of Harry Potter at the end of this month.
The Art of Caviar immersive exhibition opens at Zürich Airport
Luxury skincare brand La Prairie has launched an immersive exhibition, The Art of Caviar, to celebrate the thirtieth anniversary of its iconic Skin Caviar collection.
DJ Willrich installs Digital Projection in Mail Rail experience at London's Postal Museum
Integration firm DJ Willrich (DJW) has installed several of Digital Projection's E-Vision 8500 projectors at the Mail Rail experience at The Postal Museum in London.
MORE PRODUCTS >
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



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Merlin
Merlin Entertainments Plc

COMPANY PROFILES
DJW
This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
Aquatic Development Group appoints new president
Aquatic Development Group (ADG) has named Jim Dunn as its new president. Dunn, who has served as the company’s executive vice-president since 1988, replaces former president and CEO Ken Ellis, who will stay on in his role as CEO.
Universal Resort's new projection show to light up Hogwarts Castle
Universal Orlando Resort is set to unveil a spectacular new experience at The Wizarding World of Harry Potter at the end of this month.
The Art of Caviar immersive exhibition opens at Zürich Airport
Luxury skincare brand La Prairie has launched an immersive exhibition, The Art of Caviar, to celebrate the thirtieth anniversary of its iconic Skin Caviar collection.
DJ Willrich installs Digital Projection in Mail Rail experience at London's Postal Museum
Integration firm DJ Willrich (DJW) has installed several of Digital Projection's E-Vision 8500 projectors at the Mail Rail experience at The Postal Museum in London.
MORE PRODUCTS >
LATEST JOBS
Casino Manager
Landers Recruitment
Salary: £30,000
Location: Manchester, United Kingdom
Director of Operations
WWT
Salary: £78,000 p.a.
Location: Slimbridge, Gloucestershire, United Kingdom
Head of Product Excellence
Legoland
Salary: Competitive
Location: Winter Haven, FL, United States
Customer Insights and Analytics Manager
Merlin Entertainments Group
Salary: Competitive
Location: New York, NY, United States
General Manager
Sea Life
Salary: Competitive
Location: Concord, NC, United States
Duty Manager
Madame Tussauds
Salary: Competitive
Location: Washington, DC, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS