PRODUCT NEWS
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| Could interactive narratives be incorporated into visitor attractions? |
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| 05 Jul 2017 . BY Tom Anstey |
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| According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective / Adult Swim |
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An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.
Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.
“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.
“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”
Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.
“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”
To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
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| PRODUCT NEWS |
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| Maurer Rides introduces Spike Waterfight |
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| Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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| Triotech launches new dark ride Primordial |
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| Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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| Small Footprint, Big Significance: Studio City Water Park |
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| Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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| How surf simulators are transforming the experience economy |
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| The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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