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Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
IAAPA 2017 Exclusive: Frontgrid announces two new product launches
Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office
High-performance media specialist 7thSense Design has announced that it will open a new office based in Orlando, Florida, in addition to its current offices in Sussex, UK, and Michigan, US.
Outdoor play brand Timbalaya seals first franchise deal with Kuwaiti firm
Timbalaya, the story-led adventure play IP, has announced its first project will be in Kuwait.
IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze
Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
MORE PRODUCTS >
LATEST JOBS
Chief Executive
Bristol Zoological Society
Salary: Competitive
Location: Bristol, United Kingdom
Visitor Experience and Site Support Manager
Woburn Safari Park
Salary: Competitive
Location: Woburn, United Kingdom
Head of Marketing
Blackpool Tower
Salary: Competitive
Location: Blackpool, United Kingdom
Centre Assistants - Lee Valley VeloPark
Vibrant Partnerships
Salary: Competitive Hourly Rate
Location: Olympic Park, London
Heritage Capital Project Manager
Tees Valley Combined Authority
Salary: £45,994 - £48,645 per annum
Location: Stockton-on-Tees, United Kingdom
Retail Operations Manager
Crealy Great Adventure Park and Resort
Salary: Up to £30,000 pa
Location: Exeter, United Kingdom



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AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
MORE PRODUCTS
IAAPA 2017 Exclusive: Frontgrid announces two new product launches
Frontgrid has announced the launch of two new products based on its world-first Paradrop VR attraction at the IAAPA Attractions Expo in Orlando, Florida.
IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office
High-performance media specialist 7thSense Design has announced that it will open a new office based in Orlando, Florida, in addition to its current offices in Sussex, UK, and Michigan, US.
Outdoor play brand Timbalaya seals first franchise deal with Kuwaiti firm
Timbalaya, the story-led adventure play IP, has announced its first project will be in Kuwait.
IAAPA 2017: Triotech and Ubisoft announce plans for Assassin's Creed VR maze
Triotech has announced a major partnership with Ubisoft, with plans to create a virtual reality maze based on the Assassin’s Creed IP.
MORE PRODUCTS >
LATEST JOBS
Chief Executive
Bristol Zoological Society
Salary: Competitive
Location: Bristol, United Kingdom
Visitor Experience and Site Support Manager
Woburn Safari Park
Salary: Competitive
Location: Woburn, United Kingdom
Head of Marketing
Blackpool Tower
Salary: Competitive
Location: Blackpool, United Kingdom
Centre Assistants - Lee Valley VeloPark
Vibrant Partnerships
Salary: Competitive Hourly Rate
Location: Olympic Park, London
Heritage Capital Project Manager
Tees Valley Combined Authority
Salary: £45,994 - £48,645 per annum
Location: Stockton-on-Tees, United Kingdom
Retail Operations Manager
Crealy Great Adventure Park and Resort
Salary: Up to £30,000 pa
Location: Exeter, United Kingdom



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

SUPPLIER NEWS
Could interactive narratives be incorporated into visitor attractions?
05 Jul 2017 . BY Tom Anstey
According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
Photo: Adult Swim
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS