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SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
MORE PRODUCTS
Vortex makes list of Canada's fastest-growing firms
Aquatic play specialists Vortex has been acknowledged as one of Canada’s companies to watch, included on the PROFIT 500 list for the third year in a row.
EAS PREVIEW: Simworx to showcase full range
At this year’s Euro Attractions Show (EAS), dynamic simulation attractions specialist Simworx will be promoting its full range of media based products.
EAS PREVIEW: SimEx-Iwerks expands line-up with 6-DVX
At this year’s Euro Attractions Show (EAS), SimEx-Iwerks will continue to refine its flying theatre product line with 6-DVX.
EAS PREVIEW: ProSlide partners with Six Flags Fiesta Texas
At this year’s Euro Attractions Show (EAS), ProSlide will showcase innovative new water rides that have recently been installed at Six Flags Fiesta Texas.
MORE PRODUCTS >
LATEST JOBS
Rides and Attractions Area Manager
Chessington World of Adventures
Salary: Competitive
Location: Chessington, United Kingdom
Entertainments Team Leader
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Engineering Systems Specialist
The Eye Brand
Salary: Competitive
Location: Orlando, FL, United States
Guest Experience Host - Education Team
Sea Life
Salary: Competitive
Location: Kansas City, MO, United States
Marketing Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States



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COMPANY PROFILES
DJW
This year DJW celebrates 30 years in the industry, with David and Lynn Willrich having started the company from the AV department of the National Motor Museum in Beaulieu. [more...]
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©Cybertrek 2017
AM2.jobs - Attractions Jobs & News
Attractions Management Magazine


CLICK HERE TO READ THE LATEST ISSUE ONLINE
 

Jobs . News . Products . Magazine  
Post your job online   Free sign up   Contact us
SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
MORE PRODUCTS
Vortex makes list of Canada's fastest-growing firms
Aquatic play specialists Vortex has been acknowledged as one of Canada’s companies to watch, included on the PROFIT 500 list for the third year in a row.
EAS PREVIEW: Simworx to showcase full range
At this year’s Euro Attractions Show (EAS), dynamic simulation attractions specialist Simworx will be promoting its full range of media based products.
EAS PREVIEW: SimEx-Iwerks expands line-up with 6-DVX
At this year’s Euro Attractions Show (EAS), SimEx-Iwerks will continue to refine its flying theatre product line with 6-DVX.
EAS PREVIEW: ProSlide partners with Six Flags Fiesta Texas
At this year’s Euro Attractions Show (EAS), ProSlide will showcase innovative new water rides that have recently been installed at Six Flags Fiesta Texas.
MORE PRODUCTS >
LATEST JOBS
Rides and Attractions Area Manager
Chessington World of Adventures
Salary: Competitive
Location: Chessington, United Kingdom
Entertainments Team Leader
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Location: Toronto, ON, Canada
Engineering Systems Specialist
The Eye Brand
Salary: Competitive
Location: Orlando, FL, United States
Guest Experience Host - Education Team
Sea Life
Salary: Competitive
Location: Kansas City, MO, United States
Marketing Manager
Madame Tussauds
Salary: Competitive
Location: Hollywood, Los Angeles, CA, United States



 
 
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS

SUPPLIER NEWS
Consumer Expectations: The Driving Force Behind Digital in Leisure
10 Jul 2017 . BY Dean Fox
The UK's leisure sector is poised for a year of heightened activity as the weakness of the pound and the uncertainty of Brexit prompts Britons to spend more time and money on UK shores.

As the experience economy influences consumer expectations and services such as Netflix and Deliveroo continue to revolutionise the in-home leisure experience, out-of-home leisure operators are under increased pressure to expand their offering beyond the venue. To attract new customers and build brand loyalty, operators must offer unique experiences before, during and after the main event – and technology is the key to enabling this.

For consumers, technology is integral to their daily lives. If the attractions sector fails to identify the opportunity within the market and does not offer personalised, relevant and enhanced experiences, they’re at a high risk of underwhelming existing and prospective customers.

Providing a memorable customer experience can truly differentiate a business from its competitors. With this in mind, the sector has seen a dramatic shift in businesses becoming more customer-centric, increasing the need for advanced websites, mobile applications and the integration new technologies, such as virtual reality, to offer truly tailored, immersive services to the individual. Personalised experiences make the customer feel valued and will help to build meaningful long-term relationships, resulting in customers becoming more likely to buy services or products over time.

Join the breakfast event in London on 20 July to discuss the report with leaders in the leisure industry.

Book your tickets here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS