PRODUCT NEWS
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BRC Imagination Arts creates Say it Loud experience for Rock n Roll Hall of Fame |
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08 Sep 2017 . BY Lauren Heath-Jones |
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BRC worked with Rock Hall inductees, including Alice Cooper, to create the Say it Loud experience |
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US company BRC Imagination Arts has created the Say it Loud story booths for the Rock n Roll Hall of Fame in Cleveland, Ohio, as part of the Power of Rock Experience.
Following the Power Rock immersive show, also designed by BRC Imagination Arts, guests enter the Say it Loud zone and are encouraged by Rock Hall inductees, including Alice Cooper, Smokey Robinson and Deep Purple’s Glenn Hughes, to tell their very own rock n’ roll stories.
Guests scan their wristbands on entry into one of the four story booths. They are then greeted by name and can select a Hall of Fame inductee to share their story. When the artist finishes telling their story they invite the guest to choose from a list of questions and share their own rock n roll stories.
Guests then star in a 30-second video about their very own rock n roll stories. The video is instantly emailed to the guest so they can share their Say it Loud experience on social media.
Christian Lachel, vice president and executive creative director at BRC Imagination Arts, says: “We challenged ourselves on this project to capture a video of the guest that would be better than just using a phone. We did that by using studio halo lighting and 4k cameras that allowed us to square crop the video, perfect for sharing on instagram.”
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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DIARY |
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