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NEWS
Plans for a steampunk theme park in France to rival Disneyland Paris and Parc Asterix announced
POSTED 01 Sep 2017 . BY Ben Coxon
Work to restore the historic sections of the park and to build 17 new attractions will begin on September 4 and is expected to last until May 2018. Credit: LVMH
Luxury goods giant LVMH have announced a €60m (US$71.4m, £55m) plan to turn Paris’s 19th-century leisure park, the Jardin d‘Acclimatation into one of France’s top three theme parks.

Work to restore the historic sections of the park and to build 17 new attractions - much of which will be themed around the steampunk genre - will begin on September 4 and is expected to last until May 2018.

The park has been managed by LVMH since 1984, who have an 80 per cent stake in partnership with the theme park and ski resort developer Compagnie des Alpes, who own the remaining 20 per cent.

Last year Paris officials renewed LVMH’s concession for the 18-hectare park, opening the way for a renovation of the garden and its attractions. The new concession contract will run until 2041.

The Jardin d'Acclimatation was France's’ first leisure park and records approximately two million visitors annually. However, the park primarily draws in families with young children.

LVMH have stated the project will widen the appeal of Jardin hopefully increasing visitor numbers up to three million annually by 2025, with the inclusion of rollercoasters hoping to draw an older audience.

“Our goal is for Jardin d‘Acclimatation to rank second or third among theme parks in France," said head of development at Compagnie des Alpes, Delphine Pons.

“We chose a unique aesthetic around the park to allow for exuberance, invention and fantasy. The challenge now is to have this special universe stick together at first glance with that of the more traditional park.”

LVMH is also working on another Paris attraction, having unveiled plans in March to renovate the disused Musee National des Arts et Traditions Populaires, located adjacent to the Jardin d‘Acclimatation. For the project, the aim is to turn the vacant museum into an arts and crafts centre in a €158m (US$187.7m, £144.8m) revamp by renowned architect Frank Gehry.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
LATEST JOBS
Director of Operations
Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

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DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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NEWS
Plans for a steampunk theme park in France to rival Disneyland Paris and Parc Asterix announced
POSTED 01 Sep 2017 . BY Ben Coxon
Work to restore the historic sections of the park and to build 17 new attractions will begin on September 4 and is expected to last until May 2018. Credit: LVMH
Luxury goods giant LVMH have announced a €60m (US$71.4m, £55m) plan to turn Paris’s 19th-century leisure park, the Jardin d‘Acclimatation into one of France’s top three theme parks.

Work to restore the historic sections of the park and to build 17 new attractions - much of which will be themed around the steampunk genre - will begin on September 4 and is expected to last until May 2018.

The park has been managed by LVMH since 1984, who have an 80 per cent stake in partnership with the theme park and ski resort developer Compagnie des Alpes, who own the remaining 20 per cent.

Last year Paris officials renewed LVMH’s concession for the 18-hectare park, opening the way for a renovation of the garden and its attractions. The new concession contract will run until 2041.

The Jardin d'Acclimatation was France's’ first leisure park and records approximately two million visitors annually. However, the park primarily draws in families with young children.

LVMH have stated the project will widen the appeal of Jardin hopefully increasing visitor numbers up to three million annually by 2025, with the inclusion of rollercoasters hoping to draw an older audience.

“Our goal is for Jardin d‘Acclimatation to rank second or third among theme parks in France," said head of development at Compagnie des Alpes, Delphine Pons.

“We chose a unique aesthetic around the park to allow for exuberance, invention and fantasy. The challenge now is to have this special universe stick together at first glance with that of the more traditional park.”

LVMH is also working on another Paris attraction, having unveiled plans in March to renovate the disused Musee National des Arts et Traditions Populaires, located adjacent to the Jardin d‘Acclimatation. For the project, the aim is to turn the vacant museum into an arts and crafts centre in a €158m (US$187.7m, £144.8m) revamp by renowned architect Frank Gehry.
RELATED STORIES
Frank Gehry and billionaire businessman Bernard Arnault collaborate for new Paris museum


A new museum celebrating French art, aesthetics and urbanity is set to be built in the 16th arrondissement of Paris, with a design by Pritzker-winning architect Frank Gehry.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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